15 Mobile Advertising Tools that will Help You to Promote Your Business (2022)

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15 Mobile Advertising Tools that will Help You to Promote Your Business (1)

In this world of continuously growing technology, mobile has their own level of growth. Along with it, relevance and importance of mobile marketing have been increased in many folds recently. Online business is at the top nowadays when it comes to the marketing tools for highest ROI. Mobile marketing is a major source of revenue generation and is helpful to all advertisers, publishers, and developers. There are certain mobile advertising tools that help you advertise your business on mobile and also with the help of proffesional SEO services available out there, online marketing can be done.

A mobile advertising tool is such a thing that no entrepreneur would ignore. Here, moving on in this blog, we have shown top 15 mobile advertising tools with the help of which you can promote your business on mobile devices.

15 Mobile Advertising Tools that will Help You to Promote Your Business (2)

Yelp

Yelp is an app that is mostly used by the customers on the move. Hence when marketing is done with this, it will help you increase your revenue. If your business is highly targeted on physical location, you must make sure that your information is up to date on Yelp. It is said to be one of the best marketing tools available out there. You can provide some incentive to your existing customers to give a review to your profile on Yelp as it would be the only way for you to gain potential customers. Reports say that Yelp review can make 5-9% increase in revenues of your store.

Kiip

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Kiip is a company that is known for advertising the brands on the mobile in such a way that customers love. This lets the brands to take advantage of the moments of the happiness while designing the website. For an example, a local restaurant can post an ad for free coupon code of buy one get one offer on the brand like domino’s website. This will let your customer click on your website as it is the moment of delight when a customer is searching for something to eat and you are providing them with a great offer. Reports say that Kiip advertisements have noticed 1.278% growth in awareness and 9% engagement rate.

Facebook Mobile Ads

Facebook might be the first thing any marketer can think of for mobile advertising. As we know 60% of the facebook users use it from mobile. Yes! Advertising on Facebook can provide you higher returns on the investment. According to a report, click-through rates are 12 times higher on the mobile device than on a desktop. The reason for this can be the size of the screen of the mobile devices. Due to the small size, the device tends to attract more customers attention more than a desktop which is already containing a lot of tabs open.

Unity Ads

Unity Ads was launched in 2014. It works as premier ad monetization solution for mobile games. It is basically designed for advertising of mobile games and is focusing towards game developers and also helps them to advertise their games using video ads. Unity Ads will serve as a native video ads solution and also provide a perfect mobile ad platform for the game developers as well as advertisers. It supports both androids as well as iOS.

Iad

iAd is a platform which will help you promote their applications especially on mobile devices which are working with iOS. It contains various powerful features and tools like Web GL, which will let you create wonderful ads and reach the targeted audience. This app advertises your business on various iOS Apps. The app lets your ad provide a simplistic approach to the user and offers the flexibility to the user to choose the price. This ad format works the best to attract your targeted audience.

Smaato

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This is a platform enables advertisers and developers to get the most out of the mobile advertising. Maximum revenue is possible with this kind of ads. Due to competition per impression and various demand partners, it lets you increase your revenue with the help of beautiful ad format in the UX. This smartly advertises your product or services in a way that it can make the customers visit your website and make the buying.

Chartboost

Chartboost is a very popular mobile advertising app that helps you advertise mobile games. It is a mobile gamer’s acquisition company. It is a suitable platform for processes like cross promotion along with native ads, sophisticated targeting to the relevant audience and tracking. It also supports only android and iOS. Advertising with this will let you boost your business and generate high-end sales for your business.

Airpush

Airpush is a mobile advertising platform that caters only to the Android platform. Many of the well-known brands take the help of Airpush to advertise their product on the mobile devices. Advertisers and the owners have noticed a wonderful performance after joining this unique and intensive mobile advertising network. With this, you can have your ads published on the places with rich media ads which will let you earn high eCPM. This lets the advertisement published in the notification tray.

Google Admob Ads

As the name says, Google Admob is a platform managed by Google and is one of the biggest mobile ad networks. Google offers a lot of things to the advertisers when it comes to mobile marketing. You can easily download its SDK which provides relevant ads that will be displayed on the application of the website. It also offers the right to monitor dashboard and track your mobile traffic. It brings a huge amount of traffic to your website if done in a proper way.

StartApp

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StartApp is also one of the finest mobile ad networks. It provides you with the right to implement interstitial advertising. This platform is built upon the mutual principles which are given by the user and is taken from the user’s perspective. It allows an advertiser to build comprehensive users profile. It supports both android and iOS. This offers interesting solutions like animated ad walls and interstitial ads which aim at driving better engagement and increasing CTRs.

InMobi

This is a very popular mobile ad network which provides CPC $ eCPM mobile ads. It is developed such that it provide most relevant ads according to the context of the mobile web page. It is especially known for providing high CPM advertisements. It will also let you keep a track of your ads performance with the help of analytics dashboard. Also, it provides a wide range of formats of mobile ads. It has an access to rich media ad library. Similar to Google Admob Ads, it’s SDK is also easier to integrate.

Apps Flyer

AppsFlyer helps marketers to keep track of their mobile ad campaigns held on various networks and publishers. It helps the owner to gain more insight into the mobile ads performance. This basically helps you when you have your own app to market. It will let you measure the user retention, offer API services and much more. With help of AppFlyer, you can measure user retention, i.e. in what time the user returns to your mobile app and this can help you work on the area where you are lacking. You can also get retargeting attribution, i.e. if a user becomes inactive on your mobile app, you can apply various remarketing strategies to get that user back.

Tapjoy

This is working since 2007 and is an ad monetization platform. It is a well-known mobile acquisition company. This app lets you increase your revenue on all the users you already contain. It supports Android, iOS as well as Mobile Web. It offers various types of ad formats such as interstitial, offer wall, rewards and content lock. This is one of the few tools that support mobile web too. Not all the mobile advertising tools are supportive on Mobile Web.

Bing Mobile Ads

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Whether you like the traditional way or modern way of marketing, Bing mobile advertising is a perfect advertising tool for your mobile app. With the help of this, you can target all the mobile devices relevant to your ad. This is one of the premier mobile advertising tools and is handled by Bing. They advertise your mobile app with the finest ways possible which will let you earn quality traffic which will convert surely into customers.

Criteo

Criteo is an app that lets marketers deliver personalized ads on various mobile devices for their customer. They use certain technology to predict when the users are more likely to click on the particular ad. They can analyze the behaviour of the visitor and continuously increases the predictive analysis ability. They help businesses to launch targeted advertising campaigns on the right mobile app.

Mobile marketing is a wide and exclusive source to earn a high amount of ROI for every business. Reports say that people these days spend 25% of their time on mobile devices. But very few businesses work for the mobile marketing. Hope these helped you out to find out the most suitable mobile marketing tool for your business.

Author Bio

The author is Harshal Shah, CEO and founder of Elsner Technologies, a professional WordPress development Company – global IT consulting firm. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.

FAQs

What is the best tool to advertise your business? ›

The 10 Best Marketing Tools
  1. Website and website analytic tools. Your website is the digital window to your business. ...
  2. Social media management tools. ...
  3. Search Engine Optimisation. ...
  4. Lead Generation. ...
  5. Video Marketing. ...
  6. Email Marketing. ...
  7. Media Monitoring Tools. ...
  8. Customer loyalty scheme.

What tools will I use to promote my product? ›

Tools of Promotion - Advertising, Sales Promotion, Public Relation & Direct Marketing. The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy.

What are the 5 marketing tools? ›

Marketing Tools: 5 Essential Ones to Make Your Life Easier
  • Planning. A vital part of any marketer's job is the planning. ...
  • Social media advertising. If you want to be where your audience is, some sort of presence on social media is absolutely essential. ...
  • Display Advertising Tools. ...
  • Content Marketing. ...
  • Email Marketing.

What are the 6 tools of advertising? ›

DON'T buy a list and start spamming people.
  • Search Engine Marketing. Also known as SEM, search engine marketing is a form of advertising that promotes a website through search engine result pages. ...
  • Search Engine Optimization. ...
  • Social Media Marketing. ...
  • Display Advertising. ...
  • Blogging.
Jul 19, 2014

How can I promote my business? ›

12 tips to promote your business
  1. Take advantage of local listings.
  2. Use social media.
  3. Create engaging content.
  4. Optimize your website's SEO.
  5. Create press releases.
  6. Get involved in an online community.
  7. Use high-quality visuals.
  8. Pay for advertising.

What is the best promotion tool in marketing? ›

These include:
  • Advertising. Advertising is any form of paid correspondence used to market a product or resource. ...
  • Sales promotion. ...
  • Public relations. ...
  • Direct marketing. ...
  • Generates sales. ...
  • Helps you stand out. ...
  • Retains customers. ...
  • Maximizes budgets.
Mar 11, 2022

Which is the best promotional tool? ›

With this is in mind, here are the best promotional tools to consider for your company.
  • Instagram. ...
  • LinkedIn. ...
  • Facebook. ...
  • Word of mouth. ...
  • Networking. ...
  • Customer service. ...
  • A good website. ...
  • A blog. If you want to show your expertise and passion as a business, then a blog is a great place to start.
May 1, 2019

What are examples of advertising? ›

Types of advertising
  • Newspaper. Newspaper advertising can promote your business to a wide range of customers. ...
  • Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. ...
  • Radio. ...
  • Television. ...
  • Directories. ...
  • Outdoor and transit. ...
  • Direct mail, catalogues and leaflets. ...
  • Online.
May 11, 2022

What is marketing tools with example? ›

The definition of marketing tools are product development and promotional strategies and actions that a company uses to develop and promote its products or services. An example of marketing tools are market research surveys and focus groups.

What are the different tools for tools promoting websites? ›

Banner Advertising – If you want to increase your company's brand awareness, implementing a banner ad campaign is an effective advertising method. Banner ads are an effective direct marketing tool that can increase site traffic if they are creative and include a call-to-action.

Why is marketing tools important? ›

Marketing tools and techniques help you to promote your services, optimize your content strategy, generate leads, boost sales, and increase brand awareness. A marketing tool is something you can use to promote your products or services. Most businesses use various marketing tools to boost their sales.

What marketing tool is most effective Why? ›

Top 27 Marketing Tools (to Make You a Smart Marketer!)
  • CRM (Customer Relationship Management) HubSpot CRM. ...
  • Content Creation. Flipsnack. ...
  • Social Media Marketing and Management. NapoleonCat. ...
  • SEO and SEM. SEMrush.
  • Website Optimization and CRO. Hotjar.
  • Email Marketing. SalesHandy. ...
  • Video Marketing. Viewbix. VidIQ.
  • Design. VistaCreate. Canva.

What is the must have marketing tool of 2022? ›

Google Analytics is one of the best free advertising tools you must use in your digital marketing strategy for your 2022 campaigns. It takes nothing more than just a few minutes of your time to add the Analytics code to your website. With its help, you'll be able to track every action of your visitors.

Which online advertising is best? ›

The Nine Best Places to Advertise Online in 2020
  1. Google Search Advertising. You might already be familiar with Google Search, also known as AdWords. ...
  2. 2. Facebook Ads. ...
  3. Amazon eCommerce Platform. ...
  4. Pinterest. ...
  5. YouTube Ads. ...
  6. Twitter. ...
  7. Instagram Ads. ...
  8. Google AdMob Ads.
Feb 24, 2020

What are the 5 types of promotion? ›

There are five different ways to effectively promote your business. These include public relations, sales promotion, advertising, direct marketing and personal selling.

What are creative tools used for advertising? ›

5 Creative Content Marketing Tools To Skyrocket Your Strategy
  • Images & Infographics: Canva. ...
  • Videos: Mysimpleshow. ...
  • Content Management & Discovery: The BuiltVisible Content Discovery Tool. ...
  • Digital Design: Sketch. ...
  • Organizational Planning & Team Communication: Trello.

What is the powerful tool of advertising? ›

Advertising is a powerful promotion tool to establish and retain brand loyalty and even store patronage provided the product itself does not suffer from quality-deficiencies. (b) Advertising and Brand Patronage: ADVERTISEMENTS: Advertising is an important promotion in order to establish brand patronage.

How will you promote your business answer? ›

How to promote your business
  • Create a website and blog. ...
  • Connect with customers on social media. ...
  • Leverage online reviews and publicity. ...
  • Advertise your business online. ...
  • Use targeted email marketing. ...
  • Hold a free training or webinar. ...
  • Create quality content. ...
  • Think local.

How do I promote my business on social media? ›

How to Promote your Brand on Social Media
  1. Fill Out Your Profile. ...
  2. Add Your Branded Hashtags. ...
  3. “Follow Us on Social”: Cross-Promote on Other Channels. ...
  4. Use Unique or Branded Social Icons on Your Website. ...
  5. Promote Your Social Accounts in Newsletters & Email Signatures. ...
  6. Create Targeted Ads. ...
  7. Tag Products to Your Posts.
May 16, 2018

How can I promote my business without social media? ›

How Can I Get Traffic to My Website Without Social Media?
  1. Get your brand in the news. ...
  2. Use content to market your business. ...
  3. Send out email newsletters. ...
  4. Partner with other entrepreneurs. ...
  5. Advertise with Google Smart Shopping. ...
  6. Get a referral program. ...
  7. Sponsor events and support charities. ...
  8. Participate in events.
Jun 25, 2020

What is a marketing tool? ›

Marketing tools are techniques, resources and digital programs that can help companies promote their products and services effectively. These tools may also help companies implement marketing campaigns and track their progress afterward.

Why advertising is important in business? ›

Advertising is important because it can drive business growth. Advertising works to amplify your small business marketing efforts and helps you reach the right audience with positive, targeted messaging that converts potential customers into paying customers.

What is a powerful tool in advertising? ›

Advertising is a powerful promotion tool to establish and retain brand loyalty and even store patronage provided the product itself does not suffer from quality-deficiencies. (b) Advertising and Brand Patronage: ADVERTISEMENTS: Advertising is an important promotion in order to establish brand patronage.

What is the most powerful marketing tool? ›

Well you can and that tool is the internet, the most powerful marketing tool on earth with almost limitless reach. Many small businesses feel that old-school marketing tactics are sufficient.

What is the most powerful marketing tool of communication? ›

Advertising is one of the most prominent and widely used communication tools in a marketing campaign, as its main feature is increasing awareness. Ads can be effective not only for marketing your product or service, but also for marketing your brand.

What are the major tools of sales promotion? ›

The chief tools of sales promotion are discounts ("sales"), distribution of samples and coupons, the holding of sweepstakes and contests, special store displays, and offering premiums and rebates. All of these techniques require some kind of communication.

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