16 Great Examples Of Gym Marketing (2022)

When you first open a gym, the sheer excitement of wanting to check out the new facility and equipment may be enough to draw in big crowds and even get people to sign up for their first month of membership. But how do you continue to draw in new members and keep your current members coming back?

Own or work at a gym? Our easy solution saves you time and money.

That falls within the realm of your marketing tactics. If you’re not using efficient marketing, you’re likely to be forgettable among your current members and you won’t be interesting enough for prospective members to try out your gym.

16 Great Examples Of Gym Marketing (1)

(Video) Ep. 16 | Easy Guerilla Marketing For Your Gym

Fortunately, the internet has given new businesses tons of ways to market themselves, and most of them require less money than creating huge television, radio, or billboard campaigns. These 20 gym membership marketing ideas will get you thinking outside the box to establish a solid membership base and to draw in new members.

1. Reward Members for Referrals

Referral marketingis one of the best ways for any business to market itself. Your current members will likely find family or friends who would enjoy the gym as much as they do, which creates more meaningful, engaged memberships for your gym. Plus, your customers will reap the rewards for getting someone to join. Consider giving away a free month of membership or a cash bonus for a number of referrals.

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2. Streamline Your Payment Process

Online bill pay or recurring billing is a win-win for both of you and your gym members, Your members will have a super easy way to pay their monthly membership and your gym software for billingwill ensure that you get paid, on time, every month, with less time and work. Make it a point to tell your members all of the convenient ways they can pay, and offer a few options for payment periods, like weekly, monthly, or quarterly.

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3. Get a Referral From Trusted Doctors

If you have a trusted relationship with a general practitioner in the area, it won’t hurt to ask him or her to refer patients to your gym. Those who are overweight or at-risk for diabetes, for example, can be the best candidates for a referral. If the doctor agrees, provide the office with brochures or other take-home material that they can read for more information before they decide to join. Being backed by a trusted doctor can provide free marketing for your gym.

(Video) How to Market GYM Business - Detailed Guide

16 Great Examples Of Gym Marketing (4)

4. Summer Body Promotion

Some of the most successful gyms take advantage of promoting “Summer Body” specials. And when do they do it? After the traditional holiday season, of course! That’s when people are most dissatisfied with their bodies and create New Year resolutions to get in shape. Promote a challenge on Facebook to get people motivated to join your gym and stick to their goals, from now into the summer months. Offer a cash prize or free membership at the end to the person who lost the highest percentage of weight.

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5. Use a Text Code Generator For Easy Coupon Creation

If you’ve ever seen an advertisement for a company with a text code added for a special promotion, know that the company is doing something right. Text code specials are among the simplest ways to market your business and drive new interest. FitnessTexter is made specifically for fitness centers and gyms to turn coupons and specials into text codes. Add your best promotions to your Facebook page, e-mail advertisements, t-shirts, or whatever marketing material gets the most engagement.

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6. Co-Market Your Gym

Co-marketingis a type of marketing where two or more companies act together to promote each other. Planet Fitness, for example, co-markets with the Boys & Girls Club of America and Stomp Out Bullying as part of its Judgment Free Generation campaign. Gyms can co-market with a vitamin supplement brand or fitness tracker, for example. Each company’s audience will then be exposed to the other company, creating efficient marketing.

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7. Gym Anniversary Special or Event

If your gym is coming up to an anniversary, why not celebrate with an anniversary event? Not only will this boost the morale of current members, but it also can show prospective members how fun and inviting your gym is. Run a special for a significant gym membership to the first 20-50 people who visit your gym for the event. Or, offer a discount to your current members for bringing, and signing up, their friends. The more people you get in the door, the more successful you can be at turning leads into memberships.

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8. Create and Promote a Personal Trainer Course

Create an online courseto get people excited about your gym. They can take little cost to get going, and free courses can drive a lot of traffic to your website and, in turn, to your gym. Consider making a course for fitness fanatics to become an instructor at your gym, or a course for beginners to use gym equipment safely.

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9. Advertise Your Flexible Hours

People want to be members of a gym that is open during the hours they can visit. You don’t have to be open 24/7, but consider extending your hours to be available on weekends and for several evening hours. Then, advertise your hours! Your gym could be missing a huge opportunity for marketing if you fail to advertise your convenient hours that makes your gym more desirable than others.

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10. Create a Blog

If you don’t have one yet, create a blog for your business. Blogs are becoming one of the most must-have marketing tools for businesses. Your blog may not have any content specific to your gym, yet it still can pull in your targeted audience through helpful tutorials, videos, and content. Work on building the audience of your blog so more people have exposure to your brand and are excited to learn more about your gym.

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11. Weight Loss Challenge

You’ve likely seen weight loss challenges on social media. A gym pays a cash reward or gives a free membership to the person who wins the challenge. The gyms that do this are winning at marketing tactics because social media posts like these are the ones that get shared and spread quickly. They motivate people in a fun way, and you’re likely to get tons of people interested in your gym this way.

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12. Host an Event

Marketing your gym isn’t just about pulling in new members (although this can help with that too!). It’s also about making your current members happy. This is how you have word-of-mouth advertising that’s completely free to you! Consider a member appreciation event with fun activities and exclusive discounts for members. Or, host a “New Member” event with tours of the gym, membership discounts, and trial classes. Remember to have plenty of takeaway materials, like business cards and brochures, for prospective members to take home.

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13. Create YouTube Teaser Videos of Popular Classes

If you want people to see what your classes are like, you need to show them. YouTube is the perfect way to provide “teaser” videos of some of your most popular fitness classes or some of your personal trainer sessions. Promote the videos through e-mail, your Facebook page, or online advertisement. Remember, edit them in a way that makes people want to see moreof your classes, rather than showing them everything. This will encourage them to visit or try out a class or two.

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14. Behold the Power of E-mail

E-mail marketing is a fairly inexpensive, yet very effective, way to advertise specials. And, you can remind current members who may not use their membership much to come back and enjoy the gym. Use an e-mail creation service with targeted e-mail marketingto find the members who might need some encouragement. Get more people to sign up with your e-mail list by using a pop-up on your website with an exclusive gym membership discount when they sign up.

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15. Participate in Local Health Fairs and Events (Or Create One!)

Many localities host annual or bi-annual health fairs. This is the perfect event for a gym to set up a booth, provide helpful fitness and health information, and reach out to the public. Your targeted audience will see that you work within the community and support local events, which is a huge plus from a marketing perspective. Plus, people will learn about your gym and everything you have to offer for a healthier lifestyle. If there isn’t one in your community, create your own and invite other businesses to take part.

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16. Weekly Featured Gym Member

You likely have loyal gym members who work hard every time they come to your gym to reach their fitness and health goals. If so, featuring them on social media and in your gym can both promote your gym and show prospective members that you value your hard-working members. Create a shareable graphic for Facebook, Twitter, Instagram, and your other social media accounts, featuring the member’s picture and name. You can even offer your featured member a special shirt, water bottle, or other product, personalized with your gym’s name, for close-to-free advertising!

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FAQs

How do you attract customers to a new gym? ›

Strategies to Get More Members:
  1. Attract More New Members:
  2. People Like to be Challenged:
  3. Core Group of Clients:
  4. Set up a Workout Routine:
  5. Make Fun for Them: Grow Your Revenue with Gym Software By +133 %
  6. Cost of the Gym Membership:
  7. Extra Services:
  8. Personal Trainer:
30 Aug 2021

How will you advertise and promote your fitness program to your target participants? ›

8 Ways To Promote Your Fitness Classes
  • Instagram marketing. Instagram is a low point of entry for marketing because most people already use it. ...
  • 2. Facebook Live. Facebook Live is a broadcast of video that happens in real time. ...
  • Fitness challenge. ...
  • Printed newsletter. ...
  • Digital signage. ...
  • Corporate offers. ...
  • SEO. ...
  • Community group.

Why is marketing important for a gym? ›

By engaging with your customers and finding out what they need and expect of you, you can ensure that you are providing them with the best possible experience at your gym. Which will then lead to stronger trust, confidence, and reliability in you.

How can I make my gym more popular? ›

Here are the 16 best ways to market your gym:
  1. Offer a 7-day gym pass.
  2. Run a six-week challenge.
  3. Offer free 1-on-1 personal training sessions.
  4. Host a giveaway or contest.
  5. Provide free nutritional planning or a meal plan.
  6. Use gym influencers to boost sales.
  7. Start an affiliate program.
  8. Use customer testimonial videos.

How can I promote my gym quotes? ›

43 of the Best Motivational Gym & Fitness Quotes
  • A one hour workout is only 4 percent of your day. ...
  • Be stronger than your excuses.
  • Do something today that your future self will thank you for.
  • Every positive thought propels you in the right direction.
  • Excuses are for people who don't want it bad enough.
5 Nov 2015

What makes a gym stand out? ›

A high-quality gym caters to all member needs. Whether the member wants to burn off some calories or is training for something specific, Simply Gym has the equipment and classes to suit every need. They offer a great mix of free weights, weight machines and group classes run by experienced trainers.

How do I promote my gym on social media? ›

Top 7 Tips To Successfully Advertise Your Gym on Social Media
  1. Spark Conversations on Social Media Through User-Generated Content. ...
  2. Pick Your Social Media Advertising Space Wisely. ...
  3. Find the Right People, Right Time, and Right Place. ...
  4. Be Smartly Consistent, But Don't Bombard Your Social Media Audience with Promos.
22 Jul 2021

What do customers want from a gym? ›

People want a gym where they can take classes and run through their workout routine without having to look for equipment. They like the convenience of knowing that everything is laid out before them, easy to find, and won't be taken by another customer when it's time for their class or training session.

What is one positive example of health and fitness advertisements? ›

Blink fitness discarded this very idea and decided to do things differently. The ad shows how a healthy body doesn't look the same for all. 'Every body Happy' is strategically used to show people being their personal best in their natural size and shape.

What is a good fitness quote? ›

If you want something you've never had, you must be willing to do something you've never done.” “The body achieves what the mind believes.” “Once you are exercising regularly, the hardest thing is to stop it.” “If you don't make time for exercise, you'll probably have to make time for illness.”

Do your best gym quotes? ›

30 Fitness Quotes to Push You Through Your Toughest Workouts
  • “The last three or four reps is what makes the muscle grow. ...
  • "There is no magic pill" ...
  • “You shall gain, but you shall pay with sweat, blood, and vomit.” ...
  • “There's no secret formula. ...
  • “If something stands between you and your success, move it.
6 Jul 2020

How can I promote my workout program? ›

How to market your fitness class
  1. Focus on your target market. ...
  2. Create a website with easy scheduling. ...
  3. Maximize your SEO. ...
  4. Start a fitness blog. ...
  5. Build your social media presence. ...
  6. Launch fitness challenges. ...
  7. Host live videos. ...
  8. Provide behind-the-scenes content.
12 May 2021

What is the marketing plan? ›

A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.

How can I promote my gym offline? ›

Without being on the gym floor, it's hard to encourage people to take fitness seriously.
...
A few other ways to promote your gym offline include:
  1. Direct mail in the form of flyers and leaflets.
  2. In-person events and meetups.
  3. Free in-person taster sessions.
  4. Going door-to-door to encourage new signups.
14 Jun 2022

What do you say in a gym post? ›

Lift heavy and love hard. Sore today, stronger tomorrow. No caption necessary. Dreaming of my post-workout smoothie.

What should I name my gym? ›

3.2 Cool Gym Names
  • Fitness Heroes.
  • Strength Center.
  • Body Sculpting Studio.
  • Power, Fitness and Strength.
  • Power Zone.
  • Strength and Fitness Palace.
  • Pump House.
  • The Muscle Studio.
3 Sept 2021

What makes a good gym owner? ›

To put it very simply, they are keeping the lights on. Gym owners have a wide variety of responsibilities. They need to manage and motivate their staff, make sure the bills and staff wages are paid each month, and implement strategies to ensure that the gym obtains new members and retains current members.

What makes a good gym? ›

A gym is a place where people go to train and exercise, but also to unwind, socialize, and recharge. Therefore, a good gym is a facility that promotes physical activity, provides a safe, functional, and comfortable workout environment, and creates a pleasant and enjoyable atmosphere for recreation and socialization.

What factors contribute to a successful fitness business? ›

Top 5 Keys to Your Fitness Industry Success
  • Stand Out. Fitness studios that offer intimate and specialized training are on the rise. ...
  • Deliver the Best Client Experience. Remember that modern clients are seeking: ...
  • Be the Best YOU. Understand the Business Side of Things. ...
  • Get the Word Out. Use Social Media. ...
  • Get the Answers.

How often should gyms post on social media? ›

Here are some of most common mistakes we see gym owners make with social media: Not posting enough. Every day is ideal, three times a week is the minimum.

Is social media important for gyms? ›

Social media plays a critical role in helping local gyms and fitness studios reach more customers post-COVID, increase brand awareness, boost conversions, and achieve business goals!

Who are the customers of gym? ›

7 Types of Customers Who Might Be Right For Your Fitness Business
  • Older Adults. Seniors love saving on more than just an early dinner. ...
  • Parents. ...
  • Students. ...
  • The Newbies. ...
  • The LGBTQIA+ Community. ...
  • Multicultural Groups. ...
  • Differently-abled People.

What is the target audience for health and fitness? ›

The target market for fitness centers is a diverse group of people wanting to stay or be fit, look good, and feel their best. From busy parents to busy executives and from athletes to bodybuilders – there is a fitness center, a gym, or a health club for everyone.

What are five techniques used in the advertising of health products? ›

Terms in this set (7)
  • Humor. Make you laugh; associate positive emotion with the product. ...
  • Testimonial. Attempts to persuade the reader by using a famous person to endorse a product or idea.
  • Bandwagoning. Everyone is doing it and so should you! ...
  • Sense Appeal. ...
  • Transfer Fantasy. ...
  • Numbers impress people. ...
  • Nostalgia.

What are the different types of advertisement? ›

14 different types of advertising
  • Print advertising. Print advertising refers to printed advertisements, often seen in newspapers and magazines. ...
  • Direct mail advertising. ...
  • Television advertising. ...
  • Radio advertising. ...
  • Podcast advertising. ...
  • Mobile advertising. ...
  • Social media advertising. ...
  • Paid search advertising.

Why do advertisers use testimonials 3 points? ›

Why do advertisers use testimonials? They provide celebrity encouragement to persuade the consumer. You just saw an online ad that shows a group of friends buying the same brand of clothes. All around them are different people who are also wearing the same brand of clothes.

What is your fitness motto? ›

2.5- Best Fitness Slogans

Get stronger and fitter with us. Push yourself harder to become better. Finding your inner fitness instinct. Keep calm and gym with us.

How do you motivate people to exercise? ›

4 Fitness Motivation Hacks for Friends
  1. Set Smart Fitness Goals Together. ​ Goals are a great motivator. ...
  2. Be a Persistent and Consistent Workout Partner. ​ ...
  3. Make Exercises Fun. ​​ ...
  4. Spice Things Up With Incentives. Everybody loves getting rewarded for something they've put effort into, and rewards incentivise efforts.

Why the gym is important? ›

Regular physical activity can improve your muscle strength and boost your endurance. Exercise delivers oxygen and nutrients to your tissues and helps your cardiovascular system work more efficiently. And when your heart and lung health improve, you have more energy to tackle daily chores.

Is Gym good for health? ›

It boosts your energy, increases lean muscle mass, decreases your risk for certain health conditions, and helps you manage your weight. Moreover, it also improves your mood and enables you to live longer. Additionally, it leads to an increase in flexibility and blood flow in your body.

How do I have fun quotes? ›

Just Have Fun Quotes And Sayings
  • 'I believe that God put us in this jolly world to be happy and enjoy life. ...
  • 'People rarely succeed unless they have fun in what they are doing. ...
  • 'Even though you're growing up, you should never stop having fun. ...
  • 'Fun, fun, impossible fun. ...
  • 'The more you focus on fun, the more fun you have.

Do your best quotes short? ›

It is not enough to do your best; you must know what to do, and then do your best. Success has a simple formula: do your best, and people may like it. Do your best and keep learning - that's what I believe in. If you work hard and you do your best, you can do anything.

How do I market my online fitness business? ›

Business Growth•Sales and Marketing 5 Creative Ways to Grow your Online Fitness Business
  1. Ask for testimonials from current online or in-person clients. ...
  2. Consistently measure client success and track their results. ...
  3. Create exclusive Videos to make your clients feel special. ...
  4. Use Challenges to keep clients engaged.
9 Jan 2015

Where can I advertise my fitness business? ›

If you're on Twitter, Instagram, Facebook, LinkedIn, YouTube, or any other social media channel, ask your audience for their feedback. Ask them what they want to see at your gym. Ask them if any potential feature or group class is helpful and valuable to them. Invite your clients to submit feature requests!

How can I grow my gym business? ›

Follow these steps and understand about gym business plan in India.
  1. Step 1- Finalise An Area/Locality. ...
  2. Step 2- Have A Solid Business Plan. ...
  3. Step 3- Obtain All Licenses. ...
  4. Step 4- Hire Certified Trainers. ...
  5. Step 5- Get The Right Equipments. ...
  6. Step 6- Invest In Interiors. ...
  7. Step 7- Offer Member-Friendly Incentives.
3 Nov 2021

How do small gyms make money? ›

There are three primary ways that gyms make money: from membership fees, from selling classes and personal training packages, and from selling extra goods and services.

What is the average revenue of a gym? ›

United States' gym industry

The average annual revenue per gym in the US was $846,827.05 in 2019. The average gym member in America is worth $545.81 per year to their gyms.

What are the 4 types of marketing strategies? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What is an example of a marketing strategy? ›

Marketing strategies

For example, if your marketing plan is to promote a new product or service, you might have a strategy dedicated to how you're going to use email marketing to support these broader goals. Every marketing plan will most likely produce several marketing strategies as part of the broader plan.

What are gyms target market? ›

There are several segments, but the most common are weight loss, social, bodybuilding, elite performers and sport. From there, you can segment further based on demographics such as age, gender, location, or behavior.

What do customers want from a gym? ›

People want a gym where they can take classes and run through their workout routine without having to look for equipment. They like the convenience of knowing that everything is laid out before them, easy to find, and won't be taken by another customer when it's time for their class or training session.

How can I promote my gym offline? ›

Without being on the gym floor, it's hard to encourage people to take fitness seriously.
...
A few other ways to promote your gym offline include:
  1. Direct mail in the form of flyers and leaflets.
  2. In-person events and meetups.
  3. Free in-person taster sessions.
  4. Going door-to-door to encourage new signups.
14 Jun 2022

How do I promote my workout program? ›

How to market your fitness class
  1. Focus on your target market. ...
  2. Create a website with easy scheduling. ...
  3. Maximize your SEO. ...
  4. Start a fitness blog. ...
  5. Build your social media presence. ...
  6. Launch fitness challenges. ...
  7. Host live videos. ...
  8. Provide behind-the-scenes content.
12 May 2021

What age group uses the gym the most? ›

Young adults (18-34 years old) are the largest age group who frequent the gym at 60.60%. This is followed by the 35 to 54 age group at 30.70% (IHRSA, 2020). Meanwhile, members under 18 years of age make up 16.10% (IHRSA, 2020).

What is the market segmentation? ›

Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.

Who does F45 target? ›

Demographics. According to the founder and CEO of F45, the brand targets professionals between the ages of 25-40 years. Therefore, they are targeting millennials and Generation X. F45 has mostly female clients as 65% of its client base consists of women.

What makes a gym stand out? ›

A high-quality gym caters to all member needs. Whether the member wants to burn off some calories or is training for something specific, Simply Gym has the equipment and classes to suit every need. They offer a great mix of free weights, weight machines and group classes run by experienced trainers.

How do I promote my gym on social media? ›

Top 7 Tips To Successfully Advertise Your Gym on Social Media
  1. Spark Conversations on Social Media Through User-Generated Content. ...
  2. Pick Your Social Media Advertising Space Wisely. ...
  3. Find the Right People, Right Time, and Right Place. ...
  4. Be Smartly Consistent, But Don't Bombard Your Social Media Audience with Promos.
22 Jul 2021

How do gyms increase revenue? ›

25 Ways to Boost Your Fitness Franchise's Income
  1. Make The Most of New Year's Resolutions. ...
  2. Host a Charity Event. ...
  3. Have the Best Customer Retention Plan and Payment Payment Recovery Plan. ...
  4. Add Seasonal Classes. ...
  5. Offer Helpful Online Resources. ...
  6. Embrace The Post-Thanksgiving Workout. ...
  7. Offer Special Holiday Gifts.

How many customers does a gym have? ›

The average number of gym members is between 1,000 and 10,000, while boutique gyms (under 4,000 square feet) have 100–500 members. Be that as it may, the gyms usually have 300–500 people on a daily basis due to the facility's capacity.

How do you market a CrossFit gym? ›

Here are nine simple tips for marketing your CrossFit box efficiently and bringing in new members.
  1. Offer Free Merch. ...
  2. Offer a Great Starting Package. ...
  3. Set up Monthly Recurring Payments for your Members. ...
  4. Start a CrossFit Member-of-the-Month Club. ...
  5. Strong Online Presence. ...
  6. Create Business Partnerships with Similar Businesses.

How can I promote my fitness brand online? ›

10 Surprisingly Easy Ways to Promote Your New Fitness Website
  1. Traditional Advertising. ...
  2. Social Media Marketing. ...
  3. Outdoor Marketing. ...
  4. Professional Networks. ...
  5. Guerilla Marketing. ...
  6. Blog Posts and Videos. ...
  7. Fitness Contests and Challenges. ...
  8. Piggybacking on Partner Organisations.

How do I market my online fitness business? ›

Business Growth•Sales and Marketing 5 Creative Ways to Grow your Online Fitness Business
  1. Ask for testimonials from current online or in-person clients. ...
  2. Consistently measure client success and track their results. ...
  3. Create exclusive Videos to make your clients feel special. ...
  4. Use Challenges to keep clients engaged.
9 Jan 2015

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