78 Ways to Market Your Tarot Business (2023)

By Brigit Esselmont June 23, 2019 February 16th, 2021

78 Ways to Market Your Tarot Business (1)

Do you want more Tarot reading clients coming through your virtual door? Want to get yourself out there and known for the amazing work you do? Don't just sit there – market yourself!

No more excuses or procrastinating about how on earth you'll do it. I've come up with 78 ways to market your Tarot business, both in the online and offline worlds.

Online Marketing Strategies

1. Build a Tarot reading website. Use WordPress and do it in less than 4 minutes.

2. Set up a Facebook page and use it to share great Tarot articles, insights, tips, card-of-the-day, and to build a community of like-minded people.

3. Set up a Twitter page and share daily short-and-sharp 1-card readings.

4. Start a blog and share your insights into the Tarot.

5. Answer questions on Tarot forums and build a solid reputation as someone who has a genuine desire to help.

6. Set up a business Instagram account and connect with your ideal potential clients.

7. Follow Instagram accounts in Tarot and related fields who have an engaged following. Post insightful comments and contribute to the conversation to create interest in your Instagram page.

8. Optimize your website for search engine traffic (find out how).

9. Create an e-newsletter with Tarot tips or communal Tarot readings (e.g., card of the week).

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10. Set up an affiliate program so that others can refer clients to you and receive a commission for doing so.

11. Build relationships with people in complementary industries (e.g., numerology, astrology, life coaching, etc.) and ask for a referral.

12. Create a professional-looking email signature and advertise your services in it.

13. Create an online quiz that builds interest and curiosity in the Tarot (e.g., what Tarot card are you?). Make sure you include a link to your website.

14. Write an eBook on Tarot to showcase your knowledge and attract subscribers to your email list.

15. Start your own Tarot podcast. Bring on guests and offer free mini Tarot readings.

16. Get listed on a group buy website like Groupon or Living Social.

17. Encourage social sharing on your website with Sharebar.

18. Share sample Tarot readings on your website, along with the customer's feedback. Of course, make sure you get permission to share the reading before you post it.

19. Offer a free Tarot reading to a popular blogger (in any field), and if they love it, ask them to write about it on their blog or website.

20. Conduct a case study or interview with a previous client and show how they transformed their lives with the help of your Tarot reading.

21. Shoot a memorable video about your Tarot reading skills and post it to Youtube.

22. Create Tarot reading specials for different times of the year. Offer a Love Tarot Reading special for Valentine's Day or a New Year special for the start of the year.

23. Run a competition to win a free Tarot reading with you and cross-promote on other websites.

24. Have a clear' call to action' on your Tarot readings/Services page, e.g., “Buy Now” or “Book Reading”.

25. Add a ‘bonus' to your Tarot reading, e.g., a brief numerology or astrology report.

26. Become a guest on a Tarot podcast.

27. Have a ‘weird' sale like, “I just pulled the Six of Pentacles, and I'm ready to give, give, give.”

28. Write a guest post for another Tarot (or similar) blog, and be sure to include your links in the profile.

29. Run a free webinar or teleseminar on Tarot and share your knowledge and your services.

(Video) Make $300 a day! Doing Tarot Readings online! Learn Tarot make quick fast money!

30. Offer Tarot reading gift vouchers.

31. Advertise on your own website. Sounds obvious, but make sure you have a banner that links to your paid services pages.

32. Consider setting up Google Adwords and paid advertising. It's not always effective, so make sure you get informed on how to get the most ROI out of Adwords.

33. Create an email autoresponder series such as the 10 Most Insightful Tarot Spreads, and include links to your Tarot business.

34. Leave insightful comments on other people's blogs and contribute to the conversations.

35. Register your business with Google Local.

Existing Client Strategies

36. Create a loyalty program where your clients receive points that can be used on free Tarot readings.

37. Offer your current clients a referral bonus, e.g., refer a friend and get 50% off your next Tarot reading.

38. Reconnect with your clients 3-4 months after their Tarot reading to check in that everything is going OK.

39. Mail (yep, snail mail) your loyal customers a personal thank-you note and five postcards with a “Refer a Friend” special.

40. Collect the birth dates of your customers and offer a special discount for a Birthday Tarot reading.

Branding Strategies

41. Craft an attention-grabbing tagline for your Tarot business.

42. Tell your personal story on your About page and get clear on what style of Tarot reading you offer.

43. Be authentic and show passion. There's an old adage, “People buy from people they like.”

44. Design a stand-out logo for your Tarot business.

45. Get clear on what your customers truly value in your Tarot readings and use this to form your marketing communications.

46. Talk in terms of benefits rather than features, e.g., “accurate and insightful Tarot readings” rather than “email Tarot readings”.

47. Find your unique ‘voice' and ‘image'. For example, Dan Donche is the edgy, bold, and “inappropriate Tarot reader“. What are you going to be known for?

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78 Ways to Market Your Tarot Business (4)48. Create an eye-catching business card. Sure, you can get freebies from Vistaprint, or engage a designer to make you something extraordinary.

49. Include customer testimonials on all of your marketing materials.

50. Be the Purple Cow. Find a way to stand out from the crowd and be different.

51. Offer a guarantee that if your customers are not 100% satisfied with their Tarot reading, they can get their money back. Trust me; it is rarely used.

Offline Marketing Strategies

52. Create Tarot card postcards with your details printed on the back and drop them in random, unexpected places – on the street, at a bus stop, along the beach, at the local park. People will be intrigued when they pick up a Tarot card and may be compelled to get in touch with you to find out what it all means.

53. Prepare your ‘elevator pitch' (a 30-second spiel about your Tarot business and why your customers rave about you) and be ready to share it with everyone you meet.

54. Post a flyer for your Tarot business at the local shops, especially new age shops.

55. Carry your business cards with you always, and be ready to hand them out as you eagerly tell others what you do for a living.

56. Offer 10-minute Tarot readings for $10 at your local library, café or hairdresser, and hand out your business cards for more in-depth readings. Tell your well-networked hairdresser all about your business and ask her to recommend you to her clients.

57. Write a regular article in a new age / spiritual magazine and include your contact details in your profile.

58. Join local small business groups with people from diverse backgrounds, and attend regular networking events.

59. Take out an ad in your local newspaper, but make sure you're attracting the intended market.

60. Join your local Tarot association.

61. Create a local meet-up group around Tarot.

62. Create a unique story about you as a Tarot reader (e.g., professional management consultant turned professional Tarot consultant) and pitch the story to your local newspaper for coverage. Larger newspapers often get their story ideas from the local papers.

78 Ways to Market Your Tarot Business (5)63. Brand your car with your Tarot business contact details and logo.

64. Join associations in complementary fields where you have an interest – e.g., astrologers, Pagans, Wiccans, psychics, etc. Build relationships and encourage two-way referrals.

65. Ask your local newspaper or magazine if you can write a regular column with Tarotscopes (Tarot cards for each sign of the zodiac).

66. Ask to present at your local Tarot association's next meet-up.

67. Partner with people in complementary industries and offer combined packages. For example, why not join forces with a beauty therapist and offer Tarot readings + Pampering parties?

(Video) How I Went From $25 Tarot Readings to 5k Months

68. Put up a huge advertising banner in the front window of your house or office.

69. Join your local Chamber of Commerce.

70. Give back to the community by offering free Tarot readings at the next charity event.

71. Post an ad on a free list such as Craigslist or Gumtree (Australia).

72. Set up a stall at the next New Age fair/market, such as the Mind Body Spirit Festival in Australia.

73. Create a special Tarot reading event for your local mother's groups. Set up your table at the play center and read for each mum as their baby plays with the other babies and mums.

74. Sponsor a charity event by offering a gift voucher for a Tarot reading.

75. Offer to give mini Tarot readings at sales events at like-minded shops.

76. Ask your friends and family to promote your Tarot business.

77. Carry your Tarot cards with you all the time – you never know when someone might need a Tarot reading and are prepared to pay for it.

78. Design a few t-shirts that advertise your Tarot business in a quirky way and wear them whenever you go out in populated areas, or even to your next Tarot conference.

OK, what are you waiting for? Get cracking!

Which five marketing strategies are you going to put in place this week or this month to bring more customers to your Tarot business?

P.S. Struggling with how to Market Yourself Authentically?

Marketing your Tarot business is one of those tricky things. You don't want to come across as the annoying Tarot reader who won't stop bugging people to buy her Tarot readings. But you also don't want to be completely unknown in the marketplace. So how do you find the sweet spot in the middle?

Well, that's where I come in. I've helped many Tarot professionals build loyal and engaged communities and connect with existing and potential clients using authentic marketing strategies. And I can help you do the same.

In my FREE MASTERCLASS, I will walk you through the exact actions you need to grow your Tarot business – without the guesswork effectively!




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How do I sell my tarot cards? ›

The Best Way to Sell Tarot Cards Online

Run an Ecwid store on your own website, on popular social media platforms, or through marketplaces like Amazon or eBay.

Can you sell tarot readings on Shopify? ›

It's easy to start selling tarot cards directly to consumers, through your own ecommerce store, like a Shopify website. You can also sync your product and social media profiles, to expand your online reach. Can I sell tarot cards on Shopify? Sure, you can sell tarot cards of all types in your Shopify store.

How much do tarot readers make a year? ›

Tarot Reader Salaries
Job TitleSalary
MK Marketing Tarot Reader salaries - 1 salaries reported$51,800/yr
Ancient Pathways Tarot Tarot Reader salaries - 1 salaries reported$54,299/yr
YouTube Tarot Reader salaries - 1 salaries reported$4,986/mo
Psychics Connection Tarot Reader salaries - 1 salaries reported$3,914/mo
6 more rows
Dec 13, 2021

Do tarot readers pay taxes? ›

Reality check: You do still have to pay taxes. This may depend on the threshold of money you make in your tarot business that takes you over the line between hobbyist and professional, but truly, just talk to an accountant and file your taxes accordingly with Uncle Sam.

How much do professional tarot readers charge? ›

A basic reading is $50 for a half hour. My readings are all about the here and now. The cards are a tool to help you see what factors need to be considered when making a decision. They highlight opportunities, hindrances, helpers, and detractors.

Is tarot reading a good business? ›

Tarot parties can provide excellent income for a few short hours, but are difficult to line up. You will find clients from all walks of life and income levels. You simply need to find those with an open mind, ready to accept the wisdom provided to them.

How do I become a successful tarot reader? ›

Read their advice—then discover what works for you.
  1. Pick a tarot deck that speaks to you.
  2. Take care of your cards.
  3. You can use books—but make your own meanings too.
  4. After becoming acquainted with the cards, start doing readings for yourself and others.
  5. Visit other readers, as well.
Jan 28, 2021

How do I sell my tarot cards on Etsy? ›

Etsy welcomes a wide variety of divination and spell-related items, as long as they meet our Seller Policy. Tarot, psychic, or other divination readings must include a tangible good, such as photos of the tarot spread, audio/video of a reading, or text of the reading.

What can I write on a homemade tarot card? ›

How To Make A Card Deck // How To Make Tarot Cards // DIY Card Deck

Can you sell tarot readings on eBay? ›

The sale of a range of fortune-telling and witchcraft-related services will be prohibited on online auction site eBay after 30 August 2012. Tarot readings, spells, curses and blessings are among the "intangible" categories being removed by the site.

What should I not sell on Shopify? ›

What Products Can't You Sell on Shopify?
  • Alcohol. The US alone is home to 8,386 breweries, 8,275 of which (that's 98.67%) are craft breweries. ...
  • Tobacco and E-Cigarettes. ...
  • CBD. ...
  • Fireworks. ...
  • Firearms and Weapons. ...
  • Solvents. ...
  • Pharmaceuticals. ...
  • Gaming Restrictions.

Where can I give tarot readings online? ›

  • #1. Purple Garden: Overall Best Online Tarot Reading Service, Editor's Choice.
  • #2. Keen: Best For Tarot Spreads With Trusted Tarot Reader.
  • #3. MysticSense: Popular Tarot Deck For Psychic Readings.
  • #4. Kasamba: Professional Tarot Readers For Future Predictions.
  • #5.
Jul 27, 2022

Can I sell tarot readings on squarespace? ›

The spot features examples of what can be sold or monetized on Squarespace—from ceramics and podcasts, to tarot card readings and voiceover services—and will run across television and digital media, with out-of-home assets on display in New York, Los Angeles, Atlanta and Toronto.

What is the oldest Tarot deck? ›

The oldest surviving tarot cards are the 15 or so Visconti-Sforza tarot decks painted in the mid-15th century for the rulers of the Duchy of Milan.

How do you start tarot? ›

For beginner readers, Howe recommends two basic spreads, a three-card pull and the Celtic Cross. The former is where three cards are drawn from the deck to represent the past, present, and future or mind, body, and spirit of the person being read.

What tarot card means success? ›

The ace card in a deck is considered the trump card. This card in a reading signifies success in all aspects. The success is backed by luck. This combination of success backed by hard work and luck is what forms the basis of the Ace card in the Tarot deck.

Do tarot readers need insurance? ›

Cost Of General Liability Insurance

The average tarot reader in America spends between $300-$600 per year for $1 million in general liability coverage. Several factors will determine the price of your policy.

How much does it cost to print a tarot deck? ›

Design Your Own Tarot Cards
13 more rows

How do you promote your business tarot on Instagram? ›

Set up a business Instagram account and connect with your ideal potential clients. 7. Follow Instagram accounts in Tarot and related fields who have an engaged following. Post insightful comments and contribute to the conversation to create interest in your Instagram page.

How do I start an online tarot reading business? ›

Start a tarot reading business by following these 10 steps:
  1. Plan your Tarot Reading Business.
  2. Form your Tarot Reading Business into a Legal Entity.
  3. Register your Tarot Reading Business for Taxes.
  4. Open a Business Bank Account & Credit Card.
  5. Set up Accounting for your Tarot Reading Business.
Sep 9, 2021

How do I sell my tarot cards on Etsy? ›

Etsy welcomes a wide variety of divination and spell-related items, as long as they meet our Seller Policy. Tarot, psychic, or other divination readings must include a tangible good, such as photos of the tarot spread, audio/video of a reading, or text of the reading.

Can you sell tarot readings on eBay? ›

The sale of a range of fortune-telling and witchcraft-related services will be prohibited on online auction site eBay after 30 August 2012. Tarot readings, spells, curses and blessings are among the "intangible" categories being removed by the site.


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