Best Mobile Advertising Tips For Online Marketers (2022)

Mobile Advertising tips needed by online marketers is what we set out to provide in this blog post. Since mobile advertising has become one of the most preferred advertising methods for internet marketers.

It has been estimated that over 70% of online advertisers have used some form of mobile advertising.

It has become very important for internet marketers to target potentials customers using mobile ads. This is because almost all types of mobile advertising are known to be effective and cheaper.

In this article, we are going to review the best mobile advertising tips to boost your campaigns.
Let’s lets start with the basics terms and most asked questions about mobile advertising and mobile marketing

Table of Contents

What is mobile marketing?

Even though our main focus here is to give you mobile advertising tips, we have to lay a foundation so you can be familiar with other mobile advertising terms, so before heading to mobile advertising tips.

I would like to make things very simple here by saying, mobile marketing is a marketing strategy that is aimed at reaching a target audience through their mobile devices such as smartphones, Ipads, tablets etc through websites, mobile apps, SMS, MMS, social media, emails and so on.

It might surpriseyou to know that the number of searches done on mobile has surpasseddesktop since 2015 according to Google.

(Video) 20+ Best Mobile App Marketing Strategies To Launch Your App in 2022 The Ultimate App Marketing Guide

Also, more than 80% of internet users have some sought of a mobile device that is connected to the internet which makes mobile marketing even more important.

Now, Understandingwhat is mobile marketing is one thing, doing it effectively is another, so… to give you a brief explanation of what is effective mobile marketing is,

Mobile Advertising Tips

we simplysay,…
Effective mobile marketing is the process Or if you like, the strategy of creating and sharing content to reach your targets audience through their mobile devices.

This might be separated into various forms such as mobile advertising which includes, banner ads, text ads, interstitials also known as full-screen ads.
Others include crafting content, emails, social media images and text, In apps content that will be attractive and engaging on mobile devices to increase engagement and conversions.

Do not forget you have to take into consideration while creating content for mobile users the size and length, position of such content should be considered.

Mobile-friendly Website

If you are into online marketing or online advertising, you know probably know that having a mobile-friendly website is no longer an option but a must-do for your business.

Since 2015, Google made mobile friendly-website as a ranking factor considering the search volume that comes from mobile search.

Is that surprising to you? please don’t say yes cause am about to show you something very important. Let’s just see some of the reasons why you need to make yourwebsite mobile-friendly.

According to Google Ads, 29% of smartphone users will immediately switch to another website or App if your mobile site is slow 40% of mobile users left websites which takes longer 3 seconds to load.

These statistics are centred on website speed which is one of the key factors of mobile-friendly websites. To check out the speed of your website, use GoogleSpeed Insightsto see what you need to fix to improve your website speed.

Another factor is your website content. This means your website content must appear visible and in the right positions for your audience to see and interact which translate to…

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  • Website text should be readable
  • Content should have the appropriate size so that mobile users don’t have to zoom
  • Placing links for easy tapping
  • Using common software

In between, You can check if your website is mobile-friendly by using Google mobile-friendly test

For more information on why and how you should optimize your mobile website, please watch the video below from Google ads

Mobile app marketing

Mobile App Marketing is another great form of mobile marketing using mobile Apps to attract and convert your potential customers or users to loyal customers or mobile users.

It has great potentials to really affect your marketing efforts as a company or an individual.

If we consider the number of people using mobile Apps you make purchases in the last few years, the numbers are huge and growing which present a great opportunity for your business to start using mobile App marketing to attract more customers.

Types of mobile advertising

Since we have covered some of the basics about the confusing terms, Let’s look at the types of mobile advertising you should be running as an online marketer or an advertiser.

Mobile Banner Ads

Banner ads also known as display ads are still the most popular ads online and engaging in mobile banner ads will be one of the most profitable ad formatsif placed in the right places. While designing banners for mobile advertising,

You should take into consideration to make it responsive and also should not be placed where the mobile user will still be able to access their information.

(Video) Mobile Marketing Tips For Internet Marketers

We recommend placing banner ads at the bottom of the mobile but at the same time, it should be attractive enoughfor mobile users to see it.

Mobile Native Ads

mobile native ads are great ads format that is designed to blend with the content or mobile apps. these ads look as if they are part of the content or mobile App.

In most cases, the mobile user so not recognize that mobile native ads are actually Ads, these ads also have common features like banner ads but simply meant to blend more with the content and the App on the mobile device

Mobile Interstitial Ads

Mobile interstitial ads are also known as full-screen ads that cover the mobile screen mostly when user spend some minutes on Apps. These ads have great potentials to capture mobile users attention and increase conversions.

Mobile interstitials have very high click-through rates simply because the user in most cases will have to manually close those ads before carrying on using their App.

Mobile interstitial Ads comes in forms of images, video Ads.
We advertiser online marketers not to overuse mobile interstitial ads in order not to discourage mobile users using those Apps or mobile content.

Mobile Video Ads

Mobile video adsalso made our list of mobile advertising tips because they are a great way of targeting and converting mobile users.

The fact is, mobile video ads are known to be less distractive compared to the banner and interstitial ads.

Mobile users are known to pay more attention to video ads even more than desktop video ads.

(Video) Mobile Marketing Tips - Digital Marketing on Mobile Devices

Video ads can be used on mobile devices easily both in Apps and websites to capture the attention of the audience.

The cost of video advertising is expected to hit 7 billion dollars in 2019 because of its potentials to increase conversion rates.

We advise that make video Ads that are simple to understand with a clear and concise content both visually and in sound, be creative and reward in your video ads.

Mobile Rich Media Ads

We can’t make a list of great mobile advertising tips and forget to include rich media ads. This another great form of mobile advertising that helps you stand out among your competitors when advertising on mobile devices.

Mobile rich media ads use videos, texts, audio, mini-games, and images in the best way possible to stimulate brand awareness and increase conversion rates.

Media-rich ads in their nature do now interrupt mobile users or discourage to quit sessions which is another plus and a reason you should try out mobile media-rich ads.

Mobile advertising companies

We now encourage you to take action and start mobile advertising with AdsTargets Ad Networks.

We have great in-house built tools to enable you to excel in your mobile advertising campaign.

We also have experts who are willing to guild you through the process of creating great mobile advertising campaigns to make sure you achieve your mobile advertising goal.

Conclusions

We hope the above mobile advertising tips enhance your mobile advertising.

We would go on and on but our tradition remains to make moderate content so as not to get you bored. However, we can continue our conversation in the comment section.

(Video) Mobile Marketing Tips and Tools

Let us know your thought about mobile advertising

FAQs

Best Mobile Advertising Tips For Online Marketers? ›

  • Be Relevant And Useful. While this applies to all marketing messaging, it's crucial in mobile marketing — be relevant and useful. ...
  • Make It Exclusive. ...
  • Ensure Clear, Concise Messaging. ...
  • Use Attention-Grabbing Visuals. ...
  • Utilize Hyperlocal Targeting. ...
  • Consider Time And Place. ...
  • Leverage Short, Sharp Messaging. ...
  • Think About The Context.
Oct 6, 2020

How can I improve my mobile marketing strategy? ›

10 Steps to Optimize Your Mobile Marketing
  1. Create a Responsive Webpage. ...
  2. Include an Option to Pay via Mobile. ...
  3. Launch a Mobile Ad. ...
  4. Increase the Ways to Interact With Your Brand. ...
  5. Join Mobile Social Networks. ...
  6. Make the Most of Marketing via SMS. ...
  7. Make the Most of Coupons and Discounts. ...
  8. Mobile App or Mobile Website.

What online advertising strategy is the most effective? ›

5 Most Effective Digital Marketing Techniques
  • Paid Search Advertising. This could be anything from media buys to display ads. ...
  • Email Marketing. Email marketing is still considered one of the most powerful advertising media on the Internet. ...
  • Search Engine Optimization (SEO) ...
  • Social Media Marketing. ...
  • Video Marketing.

What are some mobile marketing best practices? ›

10 mobile marketing strategies for small businesses that actually drive traffic
  • Location-based marketing. ...
  • Responsive site design. ...
  • Social media advertisements. ...
  • Mobile-friendly content. ...
  • Voice search optimization. ...
  • Text message marketing. ...
  • Videos and GIFs. ...
  • On-site and in-app support.
Jan 31, 2020

How do you advertise on mobile? ›

5 Tips for Getting Started With Mobile Advertising
  1. Determine where your customers are. Most mobile ad networks allow geo-targeting so that only mobile users in a defined area see the ads. ...
  2. Define your conversion points. ...
  3. Build a mobile landing page. ...
  4. Start with Google AdWords. ...
  5. Explore other mobile ad networks.
Oct 3, 2012

What is a mobile marketing tactic? ›

What Is Mobile Marketing. Mobile marketing is the process of marketing and advertising to consumers using smartphones and tablets. Typically, mobile advertising strategies take advantage of mobile device features such as push notifications and location awareness to deliver more timely and relevant ads.

How can I be successful in mobile sales? ›

5 tips for mobile marketing success
  1. Know your audience and how they interact with mobile. ...
  2. Earn goodwill – do not kill it. ...
  3. Give a great user experience for every handset. ...
  4. Measure everything, not just success. ...
  5. Let the message choose the medium.

How can I improve my online advertising? ›

7 Ways to Improve Your Online Advertising Creative
  1. Define your personas. ...
  2. The destination is just as important as the ad. ...
  3. Design your ad like you would design an outdoor billboard. ...
  4. Optimize your load time. ...
  5. Consider the buying stages of your customer. ...
  6. Use a professional. ...
  7. Your work is never done.
Oct 23, 2017

What kind of marketing is most successful? ›

Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales. And it's not hard to understand why when more than 2.8 billion people use social media platforms. That's approximately 37% of the world's population!

What are the important guidelines for mobile marketing? ›

3 Golden Rules for Mobile Marketing
  • Be Cognizant of Your Users. Keep in mind that when a user opts in for your mobile app, they are demonstrating a level of trust with your brand. ...
  • Be Organized in Your Approach. ...
  • Be Optimized.
Dec 9, 2014

What are the elements of a mobile marketing strategy? ›

The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media.

What are mobile marketing tools? ›

Mobile marketing tools are digital marketing strategies that companies use to reach their target audience through a variety of channels that are available on smartphones, tablets, and other digital devices. These can include ads placed on social media, such as Twitter and Instagram, or pop-up ads on browsers.

Which are the most popular forms of mobile advertising? ›

Video Ads. Video ads are becoming the most popular form of mobile advertising. These ads are used more often in recent years due to how they catch the user's attention; they often begin with a short clip preview of the ad, then play the full content once the user is watching.

What are examples of mobile advertising? ›

Mobile ads examples include Instagram Story Ads that pop-up in between your connection's stories, text and image ads on Facebook, Carousel Ads, Snapchat Filters and Ads, video ads on YouTube, ads in-between playing videos or games, notifications from our downloaded apps, while browsing mobile websites and much more.

What is the difference between mobile marketing and mobile advertising? ›

Mobile Advertising vs.

Mobile marketing is a more general term that encompasses mobile advertising. While it uses personal data collected, mobile marketing also makes use of technology such as location services to personalize ads based on user preference, habits, or location.

How do you attract customers over the phone? ›

5 Ways to Win a Customer's Heart Through a Phone Call
  1. Always be Prepared.
  2. Engage in Active Listening.
  3. Identify Yourself and the Caller.
  4. Don't show what you don't know.
  5. Keep a Positive Tone and Summarize the Conversation.
  6. Conclusion.
Jun 18, 2020

How do you convince a customer to buy a phone? ›

7 Tricks to Convince the Client to Buy
  1. Be natural and do not use scripts.
  2. Ask about the clients' well-being.
  3. Use names while talking with a client.
  4. Prove that your products are better than those offered by competitors.
  5. Keep initiating further conversation.
  6. Specify the positive characteristics of the customer.
  7. Act on emotions.
Mar 10, 2020

How do you sell a product over the phone example? ›

How to start a sales pitch over the phone
  1. Step 1: State your full name and where you're calling from. ...
  2. Step 2: Explain the purpose of your call in one sentence. ...
  3. Step 3: Tell them exactly how much time you'll need. ...
  4. Step 4: Give your 30-second sales pitch. ...
  5. Step 5: Ask for permission to continue.
Nov 17, 2020

How can mobile marketing challenges be overcome? ›

How to Resolve These 10 Unique Challenges of Mobile Marketing Campaigns
  1. Measurement of Success.
  2. Developing an Effective Strategy.
  3. Choosing the Right Communication Channels. In-App Messages. ...
  4. Insufficient In-House Expertise.
  5. Budget Restrictions.
  6. Cross-Channel Integration.
  7. Overcoming Competition.
  8. Maximizing Retention.
Apr 7, 2022

How would you attract more customers in the market with your mobile phone? ›

By implementing the 14 tips that I'm going to share with you below:
  1. Make your site mobile friendly. ...
  2. Create mobile friendly content. ...
  3. Take your brand to mobile users. ...
  4. Get local with Google My Business. ...
  5. Use text message (SMS) marketing. ...
  6. Make your site navigable. ...
  7. Add a personal touch. ...
  8. Create QR codes for quick access.

How can I improve my mobile shop business? ›

Use these mobile marketing tips for small business to market your business in a mobile world.
  1. Ask Customers to Check-In and Reward Them. ...
  2. Social Media Marketing. ...
  3. Text Marketing. ...
  4. QR Codes. ...
  5. Mobile Customer Service. ...
  6. Mobile Directories. ...
  7. Create a Mobile App.
Apr 14, 2015

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