Council Post: 16 Key Trends That Will Drive Small Business In 2022 (2022)

When the Covid-19 pandemic struck, it sent small businesses into a period of upheaval that they’re just beginning to recover from more than a year later. As life starts to regain a sense of normalcy, new business trends are emerging, and understanding them can help small businesses find their footing again.

Small-business owners need to stay aware of the changes and movements that are driving business in a post-pandemic world. Below, 16 members of Forbes Coaches Council discuss the trends that they believe will impact small businesses the most in 2022.

1. Emotional Intelligence And Empathy

Emotional transparency and modeling emotional intelligence are key. Empathy is no longer a luxury but a powerful skill for normalizing life and work challenges. You don’t have to know or share the whole story of an employee’s situation (or yours), but recognizing moods or behaviors and addressing them with care is appreciated. Adopt the motto: “If we ask, ‘How are you doing?’ we really want to know.” - Patrick Williams, Transformational Living

2. Influencer Marketing On Social Media

One trend small businesses should know about if they don’t already is the power of influencer marketing. Online platforms and social media channels such as Instagram and TikTok can help small businesses tell their stories to drive awareness and excitement. Influencers both large and small (micro-influencers) strengthen the story by providing relevance and endorsements. - Shannon Finn Connell, Capo Initiative

3. Big Business Systems And Processes

To find success in 2022, it’s imperative that small businesses start taking on big business systems and processes. What I mean by this is that small businesses need to set up toll-free numbers, interactive voice response systems and automations, and structure their businesses as if they are much larger than they are. This will be crucial to their success. - Carlos Then, Mr Then Consulting LLC

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4. Expanded Recruiting Efforts

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With the world being more connected than ever and more and more people choosing remote work locations around the world, companies will have the ability to expand their recruiting efforts to be more far-reaching than in the past. Organizations who have deliberately designed their culture with clear purpose, values and norms will be more successful in attracting the right talent in a tight labor market. - Angela Morrill, Angela Morrill Leadership & Life Coaching

5. Family-First Workplace Values

Many people have reassessed what they value in life over the last year or so, and this has led to a family-first movement. That means business owners need to create a people-first workplace, or risk losing their best team members. Small-business owners need to create a set of workplace values with their teams and ensure that managers, especially, lead with those values every day. - Alex Draper, DX Learning Solutions

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6. Networking With Business Owners

Don’t miss the biggest trend of 2022: networking! Instead of growing alone, small-business owners can multiply their efforts exponentially by connecting with other business owners. Networking helps you gain business lead referrals, hear new market perspectives, learn from other’s experiences, sharpen your game and your pitch, and team up and form relationships that inspire and fuel each other’s growth. Do it reciprocally. - Anne Phey, Leadership Coaching School

7. The Efficiency Of Digital Marketing

Small-business owners should accept that digital marketing is here to stay. While digital marketing may not continue to largely replace in-person profile building, as it has during the pandemic, its cost- and time-efficiency can no longer be ignored. Harness those benefits to reach a broad audience consistently. - Precious Williams Owodunni, Mountaintop Consulting

8. Digital And Cloud Technologies

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Many small businesses do not have a strong digital presence. Success in the next ten years will be driven by your ability to use and leverage the digital and cloud technologies in use today, and your willingness to stay on top of whatever technologies your customers are using. Today, it is Slack, Teams and Twitter. Who knows what it will be in three years? - Bill Berman, Berman Leadership Development

9. Agile Service Delivery And Product Development

The ability to remain agile in service delivery and product development for clients will give you an advantage by helping to establish a personal brand with a recognized competitive advantage. Creating a diversity of solutions and understanding the impact of these solutions for different clients will anchor your small business to be able to offer variety, creativity and strategic innovation in any market. - Reena Khullar Sharma, Agilis Executive Consulting

10. Coaching And Mentoring Of Employees

To maintain a happy workforce and improve retention, small businesses will need to find creative, innovative ways to attract and retain talent. There’s a trend to provide employees with coaching or mentoring, and that’s far more valuable to a person’s development than a pingpong table! - Sian Lenegan, Work With Sian

11. Synchronous And Asynchronous Video

Synchronous and asynchronous video will be key. Embrace video. The last 18 months have significantly accelerated the use of video to prospect, sell, serve and meet with people across the globe. Everyone has a phone, tablet or laptop within arm’s reach, and we are just a click away from engagement—video is the new “new” thing, and it’s popularity will only increase. There are lots of free platforms available. Make a start. - Antonio Garrido, Absolute Sales Development

12. Hybrid Workplaces

Having a hybrid workplace where employees can choose their optimal work schedule as well as whether to be remote or in-person will be a trend for the future as security and insecurity are balanced with a healthy home and working environment. Employers will need to embrace the multi-generational employees who have a different value system and life-learned skill sets. - Sandra Hill, New Horizen Coaching & Professional Growth Advancement

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13. Mental Health In The Workplace

The 2022 trend that every small-business owner should know about is that mental health in the workplace matters, no matter the size of its workforce. Supply chain crunches, lack of staffing, remote work and the blur of the work-life intersection are deepening employee stress at a record rate. Implementing policies that address this trend will increase engagement, reduce turnover, and improve productivity. - Cathy Lanzalaco, Inspire Careers LLC

14. Strategic Inventory Management

Supply chain shortages are not going away. Delays in getting raw materials and delivering finished products are going to be longer than expected. Planning, adjusting and strategizing your inventory management is critical. Manufacturers look to increase raw materials, as the cost of not having a product is higher. If your company isn’t suffering directly, your customers are feeling the stress. - Rick Itzkowich, Vistage Worldwide, Inc.

15. Maximum Utilization Of Google

Maximum utilization of Google is the game-changer for 2022. This includes Google My Business, local services, ads and search engine optimization. Small-business owners must get on board with knowing, using and understanding Google lead generation. - Jacquelyn Van Tuyl, Jacquelyn Van Tuyl International

16. Personal Branding

Mastering not only business branding but also personal branding will be key. I find that small- and medium-business owners kind of hide behind the business brand and choose not to show who they are or show themselves as being vulnerable and human. The only loyalty you can get as an owner is through the emotional engagement that comes through your authenticity and being genuine, showing the human side behind your business and showcasing you and your employees. - Sahar Andrade, MB.BCh, Sahar Consulting, LLC


What are the key business trends for 2022? ›

What are 2022's business trends?
  • People, planet, profit. The most significant trend of 2022 concerns environmental, social and corporate governance (ESG). ...
  • Organisational empathy. ...
  • Digital-first, whatever the sector. ...
  • The battle with rising costs. ...
  • Mind-blowing inventions.

What are the top 10 business trends of 2022? ›

Keep an eye out for these trends in the coming months and see if they make sense to implement for your business.
  • Looking To External Talent. ...
  • Investing In Financial Coaching. ...
  • Developing Short-Form Video Content. ...
  • Using Free Social Platforms. ...
  • Working Remotely. ...
  • Returning To The Office. ...
  • Supporting A Work-Life Balance.
22 Jun 2022

Is 2022 a good year to start a business? ›

51 percent of business owners said that 2022 is a good time to start a business, despite global and national challenges such as steep inflation, the cost of living crisis, and the Great Resignation. This is according to new research from Oneday, the new EdTech platform for aspiring entrepreneurs.

What is emerging trends in business? ›

Every industry faces changes in its trends. The business industry also witnesses different changes in its working which are emerging over time. These changes are known as business trends. These business trends have changed the way of conducting businesses completely.

What are the top 5 business trends today? ›

Whether you're a scrappy startup or part of a Fortune 500 company, here are the top business trends to know:
  • E-commerce shows steady post-pandemic growth. ...
  • Businesses continue to utilize social media. ...
  • Big data gets bigger. ...
  • Entrepreneurship is on the rise. ...
  • Revamping human resources. ...
  • Millennials splurge for nostalgia.
13 Oct 2022

What are your top tips for small businesses looking to grow in 2022? ›

6 Tips For Small Business Success In 2022
  • Attract and retain staff. ...
  • Manage supply chain challenges. ...
  • Embrace digital transformations. ...
  • Adapt to working from home and the future of work. ...
  • Focus on mental health and workplace wellbeing. ...
  • Build resilience and plan for uncertainty.
9 Mar 2022

What is the most profitable business to start in 2022? ›

What's the Most Profitable Business to Start in 2022?
  1. 22 Profitable Businesses to Start in 2022. ...
  2. Ecommerce Business. ...
  3. Dropshipping Business. ...
  4. Vacation or Home Rental. ...
  5. Online Courses. ...
  6. Bookkeeping or Accounting Services. ...
  7. Graphic Design Business. ...
  8. Digital Agency.
15 Aug 2022

What is the best month to launch a business? ›

In fact, the average worker is 20 percent more productive in autumn than in the winter (as well as 11 percent more productive during the same timeframe than in spring and 7 percent more productive than in summer). The study also found that the most productive months of the year are September, October and November.

What are the 3 major trends? ›

There are three main types of trends: short-, intermediate- and long-term.

What are the four 4 categories of trends? ›

As stated above, trends are generally created by four major factors: government, international transactions, speculation/expectation, and supply and demand.

What industry will boom in 2022? ›

Global Fastest Growing Industries in 2022
  • Global Airport Operation. 2022-2023 Revenue Growth: 47.2% ...
  • Global Hotels & Resorts. ...
  • Global Travel Agency Services. ...
  • Global Tourism. ...
  • Global Airlines. ...
  • Global Casinos & Online Gambling. ...
  • Global Commercial Aircraft Manufacturing. ...
  • Global Semiconductor & Electronic Parts Manufacturing.

What are consumers looking for in 2022? ›

In 2022, consumers want to feel a stronger connection with brands, be part of a community, and get more value from their purchasing experiences.

What trends will be popular in 2023? ›

10 Spring 2023 Fashion Trends That Will Be Everywhere in a Few...
  • Puff Shoes. Getty Images. ...
  • Hot Pants. Coperni, Zimmermann, LaQuan Smith. ...
  • Bigger Bags. Louis Vuitton, Max Mara, Balmain. ...
  • Jeans, Reinvented. Bluemarine, Vivetta, Ulla Johnson. ...
  • Lots of Spots. ...
  • Everyday Fringe. ...
  • Supersized Bows. ...
  • Glam Hoods.
6 Oct 2022

What is the Fall 2022 trend? ›

The biggest fall 2022 trends have much to offer as we move from sundresses and ballet flats in favor of chunky loafers, coats, and cozy layers. From preppy wares to workwear-inspired standouts, there is something to satisfy all tastes and shopping impulses.

What are current trends? ›

Current trends means growth calculated only in accordance with changes in every country's economic and demographic fundamental data.

What are the four important business trends? ›

We take a closer look into four business trends in 2022 – Data security, e-commerce, hybrid working and sustainability – and share insights on what your company could carry out for the near future.

What are the latest 3 big trends in business research? ›

AI, technology, and automation are helping market research teams process large volumes of data, cut down on research project timelines, democratize insights across stakeholder groups, and drive decisions, but AI also provides insights professionals the ability to influence more than just marketing decisions across the ...

What makes a small business successful? ›

Successful small businesses are customer-focused, which means they understand the needs of their current customer bases. Satisfied customers can drive profits through repeat business and referrals.

How do you retain customers in 2022? ›

14 Effective Customer Retention Strategies
  1. Build Customer Loyalty Through Shared Values. ...
  2. Frequently Ask for Feedback. ...
  3. Get Customers Excited About a Change—Or the Decision Not To. ...
  4. Treat Customers As Humans, Not Data. ...
  5. Be Easy To Understand. ...
  6. Provide Quick Delivery Options. ...
  7. Make Returns and Refunds Easy and Reasonable.
22 Aug 2022

What are the top 5 small businesses to start? ›

Top 10 Startup and Small Business Ideas to Try in 2022
  1. Cleaning service. Consider starting a cleaning business if you don't mind doing the dirty work others cannot do for themselves. ...
  2. Freelance Writing Business. ...
  3. Amazon Kindle Publishing. ...
  4. Daycare. ...
  5. Pet Grooming. ...
  6. Aerial Photography. ...
  7. Build and Sell Themes Online. ...
  8. Blogging.
15 Oct 2022

What are the top 10 most profitable small businesses? ›

Most Profitable Business Ideas
  • Business Consulting. If you're an expert in your industry and have been working at it for years, you should consider consulting. ...
  • IT Support, Technology Consulting, and Repair. ...
  • Cleaning Services. ...
  • Accounting and Tax Preparation. ...
  • Auto Repair. ...
  • Real Estate. ...
  • Online courses. ...
  • Marketing and PR Services.

Which sectors will grow in next 15 years? ›

List of the Top Sectors in India that are Most Likely to Provide Excellent Returns-
  • Healthcare and Insurance Sector. ...
  • Renewable Energy Sector. ...
  • IT Sector. ...
  • Real Estate Sector. ...
  • Fast Moving Consumer-Goods Sector (FMCG) ...
  • Automobile Sector.
19 May 2022

What businesses will always be in demand? ›

Everyone still eats food, though it can be more processed than fresh.
  • Food. Food is required for life and this means demand will always be high. ...
  • Pharmaceutical. The pharmaceutical industry has experienced impressive growth globally. ...
  • Healthcare. ...
  • Education. ...
  • Sin Industry. ...
  • 6. Entertainment and Media. ...
  • Professional Services.

Which sectors will grow in year 2022? ›

The consensus seems to be that the financial sector, industrial sector, capital goods will do well in 2022. Pharmaceuticals are also looking to make a mark, and a few experts have placed their bets on real estate and automobiles while others have advised against them.

What is the slowest month for business? ›

In fact, for many businesses, the slowest month for retail is in January, right at the start of the new fiscal year.

What is the slowest month for small business? ›

The Dreaded “J” Months

If you ask most independent store owners, they will tell you that their typical slow season is during “J” months. The months of January, June and July can be especially light on sales. January is traditionally one of the most difficult because everyone is coming down off the holiday high.

What day is lucky to open a business? ›

Best Days in a Month to start Business

According to the astrological events in 2022, Monday (Somvaar), Wednesday (Budhvaar), Thursday (Guruvaar), Friday (Shukrvaar), Saturday (Shanivaar) and Sunday (Ravivaar) are the best days in a month to start a business. The full moon dates tend to hold the most power to success.

What is the 8 emerging trends? ›

They include: artificial intelligence (AI), augmented reality (AR), blockchain, drones, Internet of Things (IoT), robotics, 3D printing and virtual reality (VR).

What are the typical 5 stages of a trend? ›

A fashion trend's life cycle can be divided into five stages, generally speaking: introduction, rise, peak, decline, and obsolescence. The life cycles of fashion trends today have changed; technology and social media have rendered them much shorter and less predictable than in the past.

What are key market trends? ›

Market trends in a business plan are key pieces of information that share where your company sits in the wider picture of your industry. Your business plan should prove why your business is viable, show where you fit in the market and what customers you serve.

What are the current mega trends? ›

The six inter-related megatrends are: Digitalisation, Artificial Intelligence (AI), Transformation, Inequality, Youth, and Ageing Societies.
Only three out of the Top 50 countries in global innovation are OIC nations: UAE, Malaysia and Turkey.
  • Artificial Intelligence. ...
  • Transformation. ...
  • Inequality. ...
  • Youth. ...
  • Ageing Societies.
12 May 2022

What are examples of trends? ›

The definition of a trend is a general direction or something popular. An example of trend is a northern moving coastline. An example of trend is the style of bell bottom jeans. A general tendency or course of events.

Which sector will boom in 2023? ›

In 2023, we see the continuation of innovations and developments in transformative technologies such as artificial intelligence (AI), the internet of things (IoT), virtual and augmented reality (VR/AR), cloud computing, blockchain, and super-fast network protocols like 5G.

Which market will boom in 2022? ›

Going into 2022, among the key market sectors to watch are oil, gold, autos, services, and housing.

Which sector will boom in next 5 years? ›

List of the Top Sectors in India that are Most Likely to Provide Excellent Returns-
  • Healthcare and Insurance Sector. ...
  • Renewable Energy Sector. ...
  • IT Sector. ...
  • Real Estate Sector. ...
  • Fast Moving Consumer-Goods Sector (FMCG) ...
  • Automobile Sector.
19 May 2022

Which sectors are booming? ›

Fastest-Growing Industries
1Motion Picture and Video Exhibition67,900
2Scenic/Sightseeing Transportation, Land7,600
3Insurance and Employee Benefit Funds8,300
7 more rows

What are the 4 types of trend? ›

Typically, there are three different types of trends given below: Uptrend. Downtrend. Sideways trend.

What markets will grow in 2022? ›

The 10 Fastest Growing Industries in the US
  • Airport Operations in the US. 66.1%
  • Tour Operators in the US. 63.2%
  • Travel Insurance. 62.1%
  • Cruise & Travel Agency Franchises. 59.7%
  • Hotels & Motels in the US. 56.6%
  • Sightseeing Transportation in the US. 55.5%
  • Concert & Event Promotion in the US. ...
  • CBD Product Manufacturing in the US.

Which industry will boom in future? ›

Over the past two years, information technology (IT), construction, personal services, food services and healthcare sustained the economy during the pandemic. The Bureau of Labor Statistics estimates that many of those industries will continue to experience exponential growth in this post-pandemic era.

What is the next best thing to invest in 2022? ›

Overview: Best investments in 2022
  • Series I bonds.
  • Short-term corporate bond funds.
  • S&P 500 index funds.
  • Dividend stock funds.
  • Value stock funds.
  • Nasdaq-100 index funds.
  • Rental housing.
  • Cryptocurrency.
1 Nov 2022


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