How to Write Engaging YouTube Video Scripts - Copywrite Matters (2023)

Most people don’t know this, but in another timeline, YouTube may not have become the second largest search engine in the world.

When they launched, they wanted to be a video-based dating site. You’d log on, watch videos from potentials, and pick one.

Imagine that.

As history goes, YouTube quickly realised its potential and became the online video platform we know today.

Today, 2 billion users from around the world turn to the video platform for content. And sure, comedy sketches and cat videos will always be internet favorites, but so will more serious content.

Google found that 7 in 10 users turn to YouTube to solve a problem related to their job, studies or hobby.

And with the world leaning into video in a big way, savvy copywriters see opportunity. You can carve-out a share of the YouTube video script writing cake.

You see, video scripts are a big deal. Every business creating content for YouTube needs a well-structured message to take to market. Who better than you to be that writer?

The power of YouTube video scripts

There’s no denying that it takes more than a strong script to rank a video on YouTube. You need a captivating thumbnail, an enticing description that’s SEO’d, and a catchy title.

But after those get viewers to click play, you’ll need to grab and hold their attention. And that’s where smart scriptwriting saves the day.

YouTube ranks content according to many factors, but the most important are engagement-based. For your video to beat the competition, it needs to get more watch-time, views, likes, shares, and comments.

Your thumbnail, description and SEO isn’t going to do all that, but your script most definitely will.

Want to know how to create an engaging video script?

Keep reading.

(Video) How to Write a Script for a YouTube Video (Made Easy!)

In this blog post, I’ll share a step-by-step process for writing video scripts that command and hold viewer attention. I’ll show you how to identify strong topics for videos, how to produce an effective outline, and how to strengthen your script.

1. YouTube scripts and finding a strong topic

Unlike SEO copywriting, your video script doesn’t need to focus on keywords or other SEO-related metrics. While you will need to mention certain points related to the topic you choose, writing your video script is all about creating content your viewers will find helpful.

Finding strong topics to use is, therefore, as easy as focusing on the pain points and desired outcomes of your audience.

But to know what their pain points are, you need to dig deep and develop an intimate understanding of their lives and how your solution fits into their daily experience.

What are the challenge that lead them to actively search for a solution? How can you help?

Validate your topic

Once you list out some ideas, it’s time to validate them and cull your list.

The following three-step approach will help identify your audience’s interest level and potential subtopics you can incorporate.

Step one: gauge interest using Google Trends

Google Trends is often used for identifying trends on search engines and also works for YouTube. Using Google Trends is as simple as typing in a term and selecting YouTube from the source drop-down menu.

What you’ll see next is a graphical representation of the interest in your term over the last 12 months.

A score between 50 and 100 indicates high interest. A score around the 50 mark shows moderate interest, and anything between zero and 50 represents low interest.

In the example below, we can see that the interest in “SEO” is rapidly rising in the past 2-3 months comparing to the previous period, which can be a good sign to cover a topic around that search term.

How to Write Engaging YouTube Video Scripts - Copywrite Matters (1)

Step two: identify potential keywords using YouTube suggestions

Once you’ve established the interest level for your topic, and decide you’d like to move ahead, it’s time to identify more specific keywords and ideas using YouTube.

YouTube pulls a third of the internet. These are people searching for content using YouTube’s search bar. As users type terms for content that they want to see, YouTube’s algorithm is learning and suggesting content that most accurately meets user demands.

Turning to YouTube suggestions is one of the smartest tactics you can use to identify keywords and content ideas to include in your script.

YouTube’s auto suggest feature is very similar to Google Suggest. As you start typing in the search bar, YouTube will show a list of relevant queries that contain your keywords. These are the queries that users on YouTube are actively searching for.

(Video) How To Use AI Writing Assistants To Write YouTube Video Scripts - You Never Need To Write Again!

How to Write Engaging YouTube Video Scripts - Copywrite Matters (2)

You can also use the asterisk (*) in your search query together with your main keyword. The asterisk will act as a “wildcard” and show other variations of your search query.

How to Write Engaging YouTube Video Scripts - Copywrite Matters (3)

Once you have several topic ideas, and a list of keywords and search queries, collect them in a Google Doc or a Google Sheet for use in step two.

Step three: establish keyword volume with Ahrefs

Next, use Ahrefs to gather keyword search volume. Ahrefs has fast-become the go-to SEO, keyword and research tool almost everyone uses today. It will help you refine ideas for your script based on keywords and their search volume.

How to Write Engaging YouTube Video Scripts - Copywrite Matters (4)

As you learned in step two, identifying which ideas that people are actively searching for and including them in your script is important. Introducing too many ideas can overwhelm viewers, while too few can leave your audience underwhelmed.

Ahrefs does a great job of presenting information on search terms.

For example, the “Newly Discovered” report includes new terms added to the Ahrefs database that includes your keyword. These can help you create new content ideas based on terms that have started to generate more search volume.

How to Write Engaging YouTube Video Scripts - Copywrite Matters (5)

2. Create your outline

Whether you’re planning live-streaming sessions or pre-recorded video, developing a structure for your script is essential. An outline will help you arrange your ideas so they flow as you deliver your content.

One of the most effective structures is based on grabbing attention early, introducing yourself, delivering value and closing with a call to action.

Here’s what goes into each part.

The hook

According to YouTube, you have 15 seconds to grab the attention of your audience. If you don’t, there’s a good chance they’ll click back to find a video that better serves their needs.

The best hooks identify what your audience stands to gain. They are specific, clear and easy to understand.

For busy viewers, this approach is perfect. It acts as a form of reassurance that clicking on this video based on its title and thumbnail design was a good idea.

Your intro

After sharing how your audience will gain (in your hook), identify yourself and the brand you represent. Then, tell your audience what you will be sharing with them in your video.

With this formula, you capture the viewers’ attention and keep them engaged through the first minute of your video.

Provide context.

(Video) How to Write a Script for a YouTube Video

When crafting a YouTube video script, make sure to really hone the first two steps, by first engaging your viewers by telling them how they’ll gain from watching before introducing yourself and diving deeper into the topic at hand.

For example, if you’re going to cover “How to do X”, Your hook can be “Today, I’m going to show you how to do X to achieve Y, let’s Go!” and your intro can be “Hi, My name is X, welcome to our channel where we help you achieve Y, today I’m going to share…”

The body of your video script

This is where you’ll deliver all the value and it will be the longest section of your script.

It’s important to create a body that flows, ensuring each point is salient and connected to your core topic.

Here’s a simple, three-step formula for structuring the body of your script:

  1. Introduce three to five points so you don’t overwhelm your audience.
  2. Elaborate on each point using examples for the context where needed.
  3. Complete the body with a summary of what you’ve just shared to drive your message home.
  4. Include your call to action. Tell your audience what to do next.

What’s the optimal video length?

There’s a simple rule of thumb to follow when producing video content.

Make it as long as necessary and as short as possible. And this all has to do with the type of information you’re sharing and how much time you really need to get the message across.

Research by Wistia shows that if there ever was a sweet spot, it would be between six and 12 minutes. This, apparently, is where engagement decay starts to set in.

But what about videos that go beyond the 12-minute mark? Think Media recommends cutting yours into two parts. This way, you get the viewer’s undivided attention.

Tips for strengthening your script

While these steps are effective, crafting the perfect YouTube video script will take more than an outline and a great idea. Here are three tips for injecting more character into your script, and making your videos more engaging and concise.

Make it conversational

Conversational YouTube copywriting is easier than it sounds. By being conversational, your video scripts help you produce more engaging videos. They are easier to relate to and feel personalized.

The best way to sound conversational is by writing for an audience of one. You’ll find that communicating with one person is far less intimidating than addressing thousands of strangers. There’s also a degree of intimacy that would otherwise be lost if you focused on speaking to a larger audience.

Write stronger paragraphs

A smart way to cover each point is by structuring each paragraph. Introduce an idea in the first sentence and elaborate on it in the following sentences. It’s an old copywriter’s technique that’s highly effective and one you’ll undoubtedly begin to spot and well-written text.

For example, here’s how you would structure a paragraph on what “Viewing loop” is:

“A viewing loop is a way of keeping people on your channel. And, it’s one of the most effective – yet overlooked – ways to increase your views.

(Video) Write ONE GREAT HEADLINE [headline writing tips for copywriters]

It works by prompting people to watch more interesting or relevant content you’ve created and forms a “loop” where people stay tuned into your videos.”

Don’t forget a call to action

Tell your viewers what to do next. While it may seem like the obvious thing to do, neglecting to include one can stunt your YouTube channel’s growth.

Put another way, if you’re trying to generate more views, subscribers, and potentially monetize them with links to external pages and resources, not mentioning those resources won’t help.

When you call out what viewers must do next, ensure your calls to action includes a benefit. For example, if you’re offering a free guide, explain what the guide is about and why it matters and what viewers stand to gain from downloading it.

Introduce pattern interrupts

Pattern interrupts were popularized in the study of neuro-linguistic programming. They are designed to break thought patterns by introducing what seems like a sudden and unexpected idea.

When used correctly, they can help “reset viewer minds”, forcing viewers to pay attention for longer periods of time (something that can help position your videos in front of more viewers, boosting views on YouTube and your channel’s success).

They also come in different forms, from switching camera angles and subject positioning on-screen, changing the volume of your voice or using graphics in your video.

Take Neil Patel’s video titled “8 Things to Master in SEO – Do You Know Them?”

How to Write Engaging YouTube Video Scripts - Copywrite Matters (6)
How to Write Engaging YouTube Video Scripts - Copywrite Matters (7)

Buffer used pattern interrupts to boost their YouTube channel growth by 59% in just 30 days.

Edit. Edit. Edit.

Any copywriter will share that writing has more to do with editing ideas than the number of words you use.

As you edit your script, focus on introducing enough pauses between each point related to your core topic. Read the script out loud. Hear how the video flows and pay attention to the rhythm of the words to nail down the timing. This will allow you to perfectly package your ideas as easy-to-digest concepts by offering examples for anything that appears complex.

Over to you…

YouTube copywriting involves a little more than video titles and descriptions. It includes producing well-crafted scripts that help drive engagement.

If well-written, your scripts can help build a strong and loyal audience filled with viewers who actively engage your content and help drive results.

Big thanks to Amir Shahzeidi for this post! What do you say… are you going to try YouTube video script writing?


Should you write a script for a YouTube video? ›

That means it's even more important to write a YouTube video script that aligns with your overall goal, keeps you from rambling and encourages audience engagement, all without leaning into territory that would be better received on a different platform.

How can I make my script more engaging? ›

Write an Engaging Video Script with these 6 Tips
  1. 1) Start with an outline.
  2. 2) Write conversationally.
  3. 3) Write to the video.
  4. 4) Talk to yourself.
  5. 5) Keep it short, simple, and direct.
  6. 6) Tell a story.
  7. Valuable scriptwriting advice.
  8. Creating videos on Screencast-O-Matic.

Do copywriters write video scripts? ›

A professional copywriter will ensure the words in your video have a logical flow and provide the necessary information as succinctly as possible. They'll also add an extra, essential element to your production: storytelling. It's no secret that viewers have short attention spans.

How do you write an intro for a video script? ›

How to write a script for a video in 4 steps
  1. Start with your brief. Treat the video brief as your brainstorming portion. ...
  2. Think of a hook. ...
  3. List your main talking points. ...
  4. Focus on your call-to-action. ...
  5. Stay true to yourself. ...
  6. Be as concise as you can. ...
  7. Use a template. ...
  8. Start from scratch or use a template.
26 Apr 2022

How do you write a good script? ›

Simple Tips and Ideas for Writing an Engaging Script
  1. Keep the Main Plot Simple. ...
  2. Write a Character to Root For (or Against) ...
  3. Make It Visual. ...
  4. Trust Your Actors. ...
  5. Stick to the Page Limit. ...
  6. Avoid Chunks of Dialogue and Action. ...
  7. Do Your Research. ...
  8. Write on a Schedule.

Do most Youtubers write scripts? ›

No script- free form vloggers or experienced/reaction based youtubers may not use a script either to ensure their emotion is genuine or because writing out everything beforehand can be tiring or make the delivery stilted. Some people just prefer to go with the flow.

Do most Youtubers use a script? ›

sometimes. Every YouTuber does things a little different, and scripting their videos is no exception to that. There are different levels of scripting, however, and by understanding what they are, you should be better placed to work out which will work for you.

How long should a script for a 10 minute video be? ›

3) How many script words is a 10 minutes YouTube video? 1000 to 1500 words are enough to make the script a 10 minutes long YouTube video.

How do you manifest a script? ›

How to practice the scripting manifestation technique in 4 simple steps
  1. Write in the present tense. ...
  2. Believe in your story. ...
  3. Avoid coming from a place of need and attachment. ...
  4. Keep a record to refer to past manifestations.
13 May 2021

How do you structure a script? ›

The classic structure is to divide a screenplay into three acts: the set-up, conflict, and resolution. Countless stories adhere to this format, and there's a reason why it has been the go-to structure for films pretty much since cinematography began.

What is the difference between script writer and copywriter? ›

Scriptwriters are actually more often thought of as screenplay writers and they come very much from kind of this film background. So they have a very strong education in visual communication. Copywriters on the other hand, come from the other side where their strength is in words and communicating a verbal message.

How do you write a script copywriting? ›

Here are key tips for script copy writing for more effective Web videos.
  1. Write for the Ear. Use simple language. ...
  2. Write to for Eye. Think about what people will see on the screen when the words are being spoken. ...
  3. Write Before You Shoot. ...
  4. Rewrite After You Shoot. ...
  5. Write Engagingly. ...
  6. Write One Idea Per Video.

What are the 8 elements of script formatting? ›

The elements for a script are:
  • Scene Heading.
  • Action.
  • Character Name.
  • Dialogue.
  • Parenthetical.
  • Extensions.
  • Transition.
  • Shot.

How long is a 5 minute script? ›

For a 5 minute video, you would need around 750 words if someone is speaking the entire time. Adjust as needed for scenes without voiceover or dialogue.

How does a script start? ›

You need to consider the plot line first before anything else because without this, your entire script will be pointless. Once you have decided on the plot line, then it would be best that you start by making an outline or notes of everything that will happen in your story.

Why do YouTubers use scripts? ›

A vlog script is more than a beat sheet of content to go over. It is a way to make sure you add your own personality and structure to your presentation and engage your viewers without rambling or leaving information out.

Do YouTubers use teleprompter? ›

Only about 10% of YouTubers use teleprompters for their YouTube videos since scripting takes time and reduces productivity. Whereas winging it based on a list of topic bullet points can speed up production. But when YouTubers create paid-for content, like video courses, most will use a teleprompter.

How do you write a script vlog? ›

Below are 7 top tips for getting your vlog script right.
  1. Draft a gripping storyboard. ...
  2. Instantly hook your viewers. ...
  3. Introduce yourself. ...
  4. List your talking points. ...
  5. Add markers for voice tone, sound effects and music. ...
  6. Call your viewers to action. ...
  7. Time it right.
15 Feb 2021

How do you not look like you're reading a script? ›

Some video productions require the speaker to read from a script or teleprompter while recording.
8 tips to simultaneously read a script and look into the camera
  1. Review the material. ...
  2. Practice. ...
  3. Look into the lens. ...
  4. Speak, don't read. ...
  5. Record in segments. ...
  6. Use an easy-to-read font. ...
  7. Use emotion.
27 Jul 2022

How do you read a script without sounding like a robot? ›

How to Read a Script Effortlessly (without sounding robotic)
  1. Dictate Your Sentences.
  2. Use Shorter Sentences and Short Words.
  3. Smile While Reading to Sound More Warm.
  4. Use the Right Microphone.
  5. Use Your Hand Gestures While Speaking.
  6. Use the Power Pause Throughout Your Script.
  7. Channel Your Role Model.

How do you look at the camera while reading a script? ›

How to Read a Script While Looking Into the Camera | Brighton West Video

How long is a script for a 2 hour movie? ›

The 90-120 page rule

Scripts written in proper screenplay format average a page per minute. A feature is roughly an hour-and-a-half – two hours long. Thus the 90 – 120 page rule. Screenwriting books and expensive screenwriting gurus will all tell you that scripts should fall within the 90-120 page rule.

How long does it take to write a 3 minute video script? ›

Generally, scriptwriting can be completed in 1-2 days for films that are up to 3 minutes. This includes the initial draft, a round of edits, a second draft, more edits, and a finished script.

How many pages is a 2 minute script? ›

The page count of a script is crucial because page count directly correlates to the length of the finished film. The general rule of thumb is that one page of a screenplay equates to one minute of screentime.

How do I write a promotional script? ›

For promotional scripts, you need to:
  1. Know your audience. ...
  2. Know your purpose and your platform. ...
  3. Emphasize entertainment rather than mere facts. ...
  4. Give your omniscient narrator a personality. ...
  5. Include a call-to-action.

How do you start an informative video? ›

How to Write Engaging and Informative Video Content
  1. Decide on the target audience, goal, topic, takeaways of the video. ...
  2. Write a script your audience will want to follow. ...
  3. Make sure the introduction stands out. ...
  4. Focus on storytelling. ...
  5. Use a conversational tone. ...
  6. Read it out loud before recording. ...
  7. Include a clear call to action.
28 Jun 2019

How do you write awesome explainer video scripts in 3 easy steps? ›

How to Write a Good Explainer Video Script
  1. 1) Identify Your Story.
  2. 2) Distill Your Story.
  3. 3) Bring Your Viewer Into the Story.
  4. 4) Add Emotion.
  5. 5) Check Your Length.
  6. 6) Adjust for Voice Over.
  7. 7) Show, Don't Tell.
  8. 8) Test Your Script.

What is the 555 rule? ›

But, The Rule of 555 allows you to frame your decision at a point in the future. Then to take your own thinking (possibly combined with trusted advisers) into consideration in order to provide an assessment of the implications in … 5 days, 5 weeks and 5 years. Not every decision you make requires a deep sanity check.

What are scripting techniques? ›

Both structured and shared scripting techniques are being formed by using structured programming instructions that are used to control the flow of execution of the script. Structured scripting technique uses structured programming instructions, which either be control structures or calling structures.

What to do after scripting? ›

15 Steps To Take After You Finish Your Script
  1. Proofread your script. ...
  2. Get it out for feedback from people you trust. ...
  3. Rewrite the script based on the feedback you receive. ...
  4. Be social. ...
  5. Hire the right person to schedule and budget the script.
2 May 2012

What is standard script format? ›

In the most basic terms, a screenplay is a 90-120 page document written in Courier 12pt font on 8 1/2" x 11" bright white three-hole punched paper. Wondering why Courier font is used? It's a timing issue. One formatted script page in Courier font equals roughly one minute of screen time.

What are the main parts of a script? ›

These three parts make up your script or function.
  • Beginning Line. Each new script or function you create has a beginning line that is created when you enter the script or function information into the New Script dialog. ...
  • The Body. The body immediately follows the beginning line of the script or function. ...
  • Ending Line.

What font is used for scripts? ›

All scripts should be written in ​Courier 12 pt font​. This standardized font size allows executives to estimate the length of the film based on the length of the script. It is no exaggeration to say that 99% of studio executives will NOT read a spec script that is written in a different font.

How can a beginner start copywriting? ›

A Step-by-Step Beginner's Guide To Effective Copywriting
  1. Read, read, read. Writing and reading go hand in hand. ...
  2. Know your client, their products, and services. ...
  3. Know your target audience. ...
  4. Know the competitors. ...
  5. Make it convincing. ...
  6. Start by making a layout. ...
  7. Write with a free mind. ...
  8. Experiment.
8 Dec 2021

What skills are needed for copywriting? ›

What Skills Does A Copywriter Require?
  • English Language Skills. A high level of English language skills are a must. ...
  • An Eye For Detail. ...
  • A Wide Vocabulary. ...
  • Curiosity. ...
  • The Ability To See Different Points of View. ...
  • Research Skills. ...
  • Great Listening Skills.

Which is better content writing or copywriting? ›

A copywriter sells, while a content writer informs

A copywriter sells your target audience to your brand. On the other hand, a content writer informs, educates, entertains, or instructs readers. Sonia Simone, founding partner of Copyblogger Media further explains the difference.

What is a copywriting script? ›

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

What is copywriting for videos? ›

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing and media. The list of potential media is long. For the purposes of this lesson, the most important one is a web page. Everything you learn here can also be applied to your social media channels.

How do you get a good VSL? ›

Scripting your VSL in 5 Simple Steps
  1. Identify the problem. First you need to connect with your ideal client. ...
  2. Tell your audience you have the solution. This step can be as simple as saying, “I can help”. ...
  3. Explain why your solution is the best. ...
  4. Reinforce how you can solve the problem. ...
  5. Throw in a bonus (optional)
28 Jan 2019

How do I know if my copywriting is good? ›

The only way to find out is to do copy testing – to put your copy in front of the people you're marketing to, and learning how it lands.

Is copywriting a high income skill? ›

The Bachelor of copywriting course has raised over 300 millionaires since inception. In it's 12th edition, Prof Emmanuel Akpe is prepared to take you through a full month of massive value and transformation. Copywriting is an high income skill that can be used in your day to day business activity...

› copywriting-vs-script-writing ›

Copywriting Vs Script writing – what is the difference? Both of them are categorized as “Creative content writing,” but they are not the same. I have the opport...

Copy Writing & Script Writing › service › copy-writing-scrip... › service › copy-writing-scrip...
Script writing can be tough! A professional script writer/copy writer can help! Know what you want to say but are not quite sure how to say it ? Everyone thinks...
Script copy writing for video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for script struct...

How do I get more people to watch my YouTube channel? ›

How to Get More Views on YouTube
  1. Create Compelling Content. ...
  2. Encourage Viewers to Subscribe. ...
  3. Create Playlists to Keep People Watching. ...
  4. Promote Other Videos with End Screens and Cards. ...
  5. Add a Watermark to Your Videos. ...
  6. Make Sure Your Videos Are Embedding Enabled. ...
  7. Promote Your Videos on Other Social Channels.
12 Mar 2022

Do most Youtubers script their videos? ›

No script- free form vloggers or experienced/reaction based youtubers may not use a script either to ensure their emotion is genuine or because writing out everything beforehand can be tiring or make the delivery stilted. Some people just prefer to go with the flow.

Do vloggers write scripts? ›

A vlog script is more than a beat sheet of content to go over. It is a way to make sure you add your own personality and structure to your presentation and engage your viewers without rambling or leaving information out.

How do you manifest a script? ›

How to practice the scripting manifestation technique in 4 simple steps
  1. Write in the present tense. ...
  2. Believe in your story. ...
  3. Avoid coming from a place of need and attachment. ...
  4. Keep a record to refer to past manifestations.
13 May 2021

What is a video script outline? ›

What is a video script? A video script is the blueprint and foundation for your digital video. It's a chronological run-down of scenes, action and dialogue that you want to appear in your video.

Does looping a video increase views? ›

Do replays count as views on YouTube? Yes, but only if the replays seem natural. If you replay a video once, it will count as a view. However, if you constantly refresh the page to artificially up the view count, YouTube will pinpoint this as a spamming practice (see the Views, reloaded definition above).

How do YouTube videos go viral? ›

With the advent of social media and the rise in popularity of websites like YouTube, viral videos quickly began to pop up.
5 easy tips on how to make a video go viral
  1. Keep it short and sweet. ...
  2. Have a clear point. ...
  3. Stay relevant. ...
  4. Try to be relatable. ...
  5. Be consistent.
15 Feb 2022

What YouTube channel grows the fastest? ›

1. Product Reviews. Unsurprisingly, product reviews are at the top of our list. The #1 most watched video type on Youtube, product reviews can attract a lot of new subscribers who otherwise might not have found your channel.

How long is a 1 minute script? ›

Video Length: 1 minute = 120-word script.

How many pages is a 1 minute script? ›

In a screenplay, one page roughly equates to one minute of screen time. This means that as a general rule of thumb, screenplays typically run from 90 to 120 pages long. Screenplays are made up of many scenes, and each scene can be as short as half a page or as long as ten pages.

› watch ›

How to Write a Script for a YouTube Video? Making a video script might seem like overkill at first but if you want to deliver your message efficiently and ef...
This guide will walk you through exact steps that you can follow to get your video script in place with ready-to-use video script templates to get you going.


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5. Tips to write a great script | How to write YouTube video script by Deepak Daiya
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6. How to Write Short Video Scripts With Jarvis AI
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