Ideas That Will Take Your Dropshipping Store To The Next Level - Dropship-Empire (2023)

It’s no joke to run a business. It was very true when our ancestors were alive. But now things are different. Dropshipping is the reason for this. You can sell products to customers, set your own prices, and build your own brand when you use dropshipping.

Contents hide

1 You don’t even have to pay for “stock” until you sell something

2 marketing ideas that will take your dropshipping store to the next level

2.1 Set up a dropshipping store that sells a lot of items.

2.2 Getting better at SEO

2.3 Get ready to use email marketing

2.4 Making friends

2.5 Work with a well-known person

2.6 Making money with videos on YouTube

2.7 Paid Ads

3 Raise your dropshipping game… RIGHT NOW!

(Video) How To Get Traffic To Your Dropshipping Store [Shopify Marketing 1 of 3]

You don’t even have to pay for “stock” until you sell something

That’s right, it’s not hard to keep track of inventory. You also don’t have to rent a warehouse or package the items yourself. And even hire someone to handle shipping.

Isn’t that wonderful?

You only need to market your business to get people to visit your site.

You’ll be surprised at how easy it is to get a dropshipping business up and running. People probably want to get into ecommerce because it’s easy to start up.

Most importantly, dropshippers can make more than 50% more money than sellers with their own stock. In fact, dropshipping is the way that 27% of online businesses work.

It means that there’s a lot of competition, and it’s only going to get worse.

So, if you want to stay in business and make a lot of money, marketing is the way to go.

In this article, I’ll show you some good ways to market your business. With these tips, you can make a successful dropshipping marketing plan for 2023.

Let’s start…

Ideas That Will Take Your Dropshipping Store To The Next Level - Dropship-Empire (1)

marketing ideas that will take your dropshipping store to the next level

Set up a dropshipping store that sells a lot of items.

Don’t go so fast!

Before we get started with our marketing plans. Make sure that your website gives people a reason to stay and buy something.

No one wants to spend time on a website that looks sketchy or like it belongs to another new business.

You don’t want your website visitors to think that, right? If not, let’s talk about how to make your website look impressive and professional.

Find a theme for your dropshipping store that makes it look great. Still, the first impression is the one that sticks.

Also, make sure the theme moves quickly. No, make sure it is very fast and works with digital devices.

Say goodbye to any theme that doesn’t have these two important parts.

Websites that take a long time to load or don’t work on mobile devices make people unhappy. And I don’t think that’s something you’d want to do. So, think about your theme.

Now, let’s talk about the product page, which is the most important page on your site.

A visitor looks at the pictures to decide what to put in his cart. Do you think that pictures that are grainy or hard to see will make him want to buy the products?

So, put photos on your website that are professional and of good quality. Take pictures of the product in good lighting and from different angles. It will help the people who come to the store see the items better.

When we talk about guests, a very interesting question comes up:

Where will the people come from?

You’ll get visitors from Google.

So, sit back and put on your SEO marketing hat because we’re going to talk about…

Getting better at SEO

How can you improve your SEO and ranking the quickest?

(Video) Easiest Way To Start Dropshipping From Scratch (Exactly What I Did)

There is no easy way to improve SEO, which is a shame. It’s an investment that will pay off in the long run with good traffic to your website.

People use Google to find out what to do. And Google always gives users results that are very useful. Wouldn’t it be great if the biggest search engine showed people your website?

Think about how much and how good of traffic you’ll get. High organic traffic from people who really want to buy what you’re selling.

So, how do you get on the SEO train to rank higher?

By blogging!

Make and share articles that are interesting and relevant to your niche. To make it more interesting, add relevant pictures, videos, and infographics.

Long-tail keywords will help your ranking if you use them in your content.

For example, instead of writing “silicone plates,” you could write. Use the words “best silicone plates that are good for the environment.”

Do thorough research on keywords. It will help you find the words that people who might buy your products use to look for them online. Then you can add it to your content to improve your SEO.

When people come to your website, get their email addresses so you can market to them through email.


Ideas That Will Take Your Dropshipping Store To The Next Level - Dropship-Empire (2)

Get ready to use email marketing

Does your dropshipping website get a lot of traffic?

Great! Don’t let them go unless you have their email addresses. You can stay in touch with them by sending them emails with deals, promotions, and news. Make sure to add a call to action and your business phone number.

For example, the Debutify theme has over 47 add-ons, and one of them is Newsletter Pop-up. This is the add-on you need to get the email addresses of your customers.

But why would your clients give you their emails? I’m sure they don’t want to get emails about sales. Customers are always interested in free stuff and discounts, though.

Give your visitors a coupon code or free stuff in exchange for their email addresses. Use their emails once you have them.

Sort your list of subscribers into groups based on their age, gender, and interests. It will help you choose the best messages for each group segment and send them.

For example, you can send an email to your male customers telling them about jackets that are only available for a limited time.

In the same way, if you have a sale on clothes for women, you can let your female customers know about it by email.

…is next on the list.

Making friends

It’s my favorite way to market something.

The results of social media marketing are promising, and it doesn’t cost a thing. If you’re not on social media, you’re doing your business a lot of harm.

So, make sure that people can find your business on popular social networking sites.

Because these social networking sites are a goldmine for getting new leads. It’s where you can reach people who might buy from you. If, for example, you use WordPress to run your online store, you can use a WordPress Survey Plugin to make surveys and forms that will help you learn more about your customers and keep them interested in your website.

This is how:

You can tell your audience about yourself and your products. And get them to want to check out your website.

(Video) How To Dropship As A FULL Beginner In 2023 (Make Money Online)

Still don’t believe what I’m telling you?

Here are some facts to back up what I’m saying:

  • 4.48 billion people use social networking sites every day. It’s 56.8% of the world’s population
  • 99% of people use their cell phones to get to social networking sites.
  • On these sites, people spend an average of 2 hours and 24 minutes per day.

So, what are your thoughts?

Are you ready to let millions of people all over the world know about your business?

If so, you should start making great content for your readers. Talk about your brand and the products you sell. Don’t talk too much about how great your product is. (Sad but true!) No one cares about it.

Talk about what problems your product will solve, how it will help people, etc.

Share the stories behind your brand and what goes on behind the scenes to get more people to follow you.

Do you want to get more people to follow you on social media right away?

Try marketing with influencers…

Ideas That Will Take Your Dropshipping Store To The Next Level - Dropship-Empire (3)

Work with a well-known person

Influencers on social media are people who make content in a certain niche.

For example, every person who likes to wear makeup knows who Huda Kattan is. She is a well-known Instagram user. Her area of expertise in writing is “beauty and makeup.”

The next person is Murad Osman. Forbes says he is one of the most influential people in the world. He has an impact on travel. And has a lot of natural fans. People pay attention to his account and trust what he says.

So, influencer marketing is the way to go if you want to reach more people.

Find the most important person in your niche by looking for them. Let’s say you sell makeup products. So, you’ll need to find people with a lot of followers who make makeup tutorials. Or, if you sell fitness gear, you’ll need to work with fitness fans who have a lot of influence.

Tell them about your idea and plan your budget. The rest is up to the people who have power. They’ll make content, talk about your products, and link to your profile and website under their post.

Followers can go to your social media accounts and website to find out more about you or to buy your products.

Do you want to get the most out of both SEO and influencer marketing?

Of course, yes! Who would turn their back on such a great plan?

Check out the next strategy and see what it can do for you.

Making money with videos on YouTube

After Google, YouTube is the second most visited site. It has more than 2 billion users every month.

Do you know what’s so amazing about YouTube? People use it every day to watch more than 1 billion hours of videos.

It’s not a mistake. I’m not kidding.

So, what’s keeping you from joining this platform?

Why not make videos for the people you want to reach?

If you want to get people to buy your product, videos are a great way to do it. In fact, 90% of people who watch a video about a product decide to buy it.

So, make interesting videos that show how users can benefit from your product before they buy it. Cover all the questions and worries that your potential customers might have.

(Video) 2021 Dropshipping Trends That Will Make Your Store Profitable OVERNIGHT!

Check out what Samsung does. This video is very interesting and NOT BORING at all!

What’s the best? It answers all questions about the product and makes people want to buy it right away.

You don’t like making videos? No problem!

Find some well-known YouTubers in your niche and talk to them. You can work with them and send them your products, and they’ll make great videos for you.

Make sure a vlogger has a lot of active subscribers before you agree to work with him or her. You can also use a service that makes dropshipping video ads to buy cheap product videos that you can use on any platform, including YouTube.

Now…talk let’s about our last plan.

This plan requires you to take out a little bit more money.

Yes, you did guess right! It’s…

Paid Ads

The tips above can help you get prospects interested in your dropshipping business. But paid ads are a sure way to get a lot of people in a short amount of time.

What makes paid ads different from other ways is:

Paid ads get people to come to you. In other methods, you have to find your audience and talk to them.

So, why not spend a little to bring people who are likely to buy to your website?

Ads on Google, Facebook, and Instagram are all effective ways to get high-quality leads to your website.

Instagram and Facebook are like the ads you see in magazines and on TV. When people turn the pages of a magazine or surf the channels, BAM!

They see a great ad for a product.

The ads on Facebook and Instagram do the same thing. They’ll show the ads to potential customers as they aimlessly scroll through their feeds.

On the other hand, Google ads are similar to paid newspaper ads. When a user types a search query into Google, ads show up on the results page. Paid results come before the results that are not paid for.

So, if your SEO is working, paid ads will make sure that your website is at the top of the page of results.

And don’t be afraid. I promise that these ads won’t make you go broke. You can decide how much you want to spend and start your advertising campaign.

Raise your dropshipping game… RIGHT NOW!

So there you go!

Easy and effective ways to market your dropshipping business in 2023.

The ecommerce market is now very competitive. To turn a prospect into a customer, businesses have to compete with hundreds or even thousands of other brands.

Don’t forget about marketing if you want your business to do well and not fail like so many others.

Use the above strategies to find good leads, boost sales, and make money…

And make your dream of being a business owner come true.

Good Luck!

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(Video) How to Create a Shopify Dropshipping Store in 2023 (STEP-BY-STEP TUTORIAL)


What are the easiest items to dropship? ›

What are the best dropshipping products?
  • Apparel and footwear.
  • Personal care and beauty products.
  • Kitchen and dining.
  • Baby products.
  • Pet supplies.
  • Home interiors.
  • Office products.
  • Tools and home improvement.
Dec 15, 2022

What is the most important thing in dropshipping? ›

Fulfillment. It might seem obvious that fulfillment is essential to drop ship success, but many vendors don't realize just how much goes into a high-performing fulfillment strategy.

How do you attract a drop shipper? ›

12 Essential Dropshipping Marketing Strategies
  1. Add Customer Reviews and Ratings to Your Site.
  2. Focus On Retargeting Customers.
  3. Focus On SEO Content Marketing.
  4. Utilize Email Marketing.
  5. Develop a Clear Social Media Marketing Strategy.
  6. Run a Giveaway.
  7. Find Your Relevant Communities Online and Join Them.
  8. Consider Video Marketing.

Can you get sued dropshipping on Shopify? ›

Yes, but it's been tested – and it doesn't impact them as much as you'd think. So make sure you're very upfront about them. Say it'll take 2-3 weeks or, to be even more safe, 2-4 weeks. Protecting yourself from getting sued is something most sellers should prioritise – yet many fail to.

What products are in high demand right now? ›

The following best-selling products have been in high demand in 2022:
  • Beauty products, like false eyelashes and makeup.
  • Pet products and carriers.
  • Novelty T-shirts, especially those with unique and fun designs.
  • Water bottles, especially self-cleaning bottles.
  • Jewelry and fashion accessories (though trends change quickly)
Nov 10, 2022

How can a beginner dropship? ›

  1. Find a lucrative dropshipping niche. Unless you're dropshipping private-label goods or using a print-on-demand business model, there's a good chance your products will be available from other merchants. ...
  2. Define your target audience. ...
  3. Look for dropshipping suppliers. ...
  4. Build your ecommerce store. ...
  5. Market your dropshipping store.
Nov 14, 2022

What is the best dropshipping strategy? ›

Five Dropshipping Strategies for Success
  • Don't skimp on the research. Much like everything else in ecommerce, the level of investment you put into research can make or break your dropshipping experience. ...
  • Create memorable branding. ...
  • Prioritize SEO. ...
  • Offer a great store design. ...
  • Build trust with your customers.
Dec 2, 2022

How to dropship with no money? ›

Two of the top-notch platforms that stand out for dropshipping with no money are Shopify and WooCommerce. While Shopify offers a free trial for you to try and experience the store for free before starting selling, WooCommerce (a WordPress plugin) is also free to download and use.

How long does it take to be successful in dropshipping? ›

Usually if you have a good product, 20–30 days should be no problem. If you blast your Ads with high budget (which consist of high risk), you can get it profitable within 5–10 days.

Why do drop shippers fail? ›

One reason most dropshippers fail is that they are using the wrong platform to market their dropshipping stores and products. Some of the most prominent channels to market your dropshipping products are Facebook Ads, Google Adwords, and Bing Ads.

What social media is best for dropshipping? ›

Instagram is a top-rated social media platform for dropshipping businesses, primarily because it's so visual! So it's a great idea to use a few product photos and then mix these up with videos and images that complement what you're selling.

Who are the biggest drop shippers? ›

What are the best dropshipping suppliers?
  • AliExpress.
  • Alibaba.
  • SaleHoo.
  • Worldwide Brands.
  • Doba.
  • Sunrise Wholesale.
  • Wholesale2b.
  • Megagoods.
Nov 1, 2022

Why is dropshipping so hard? ›

Reason #1: Cost of Dropshipping

Compatible dropshipping software and other apps that you need to use. Drive traffic to your store (FB Ads or Google Ads) Orders (including the shipping fee) that suppliers will send to your customer. Refunds and Returns.

Can you get in trouble for dropshipping? ›

It's a fast-growing trend of online middlemen who keep the difference between the wholesale and retail price and cost you extra money. And while drop-shipping is not illegal, there is a lot of room for problems and abuse for buyers and sellers.

How does dropshipping affect your taxes? ›

The customer pays sales tax to the seller. The seller remits the tax to the state and provides a resale exemption certificate to the supplier. The supplier maintains the certificate as proof of sales tax exemption.

How do I not get sued while dropshipping? ›

Having a business license means your dropshipping business is a registered entity on its own. That means your personal belongings are protected because if someone tries to sue you, all liability rests with your business.

How do I not get sued? ›

Ten common sense ways to avoid being sued
  1. Maintain good communications. ...
  2. Avoid giving false expectations. ...
  3. Make the client make the hard decisions. ...
  4. Document your advice and the client's decisions. ...
  5. Don't initiate hostilities against the client. ...
  6. Avoid, or handle with care, the borderline personality client.

Can you dropship to yourself? ›

Absolutely! Many of our customers will drop ship products to themselves when they start working with us so they can see first hand what their customer will receive. Drop shipping to yourself is a great way to make sample or stock up when you need multiple sizes (and less than 6) in one design.

What sells fast on? ›

The 20 Best Things to Sell for Quick Money Right Now
  • Jewelry and watches. ...
  • Video game consoles. ...
  • Old phones and accessories. ...
  • Purses, wallets, and backpacks. ...
  • Yard equipment. ...
  • Jeans, workwear, and designer clothing. ...
  • Furniture. ...
  • Baby gear.

What products will be trending in 2023? ›

Buyer's Guide for eCommerce Brands: 23 Trending Products to Sell in 2023
  • Teeth whitening.
  • Anti-snoring products.
  • Nail extensions.
  • Fake lashes.
  • Hair clips.
  • Hair extensions and wigs.
  • Yoga mats.
  • Shapewear.
Jan 16, 2023

What are the fast selling products? ›

50 Top Trending Products to Sell Online At Your Ecommerce & Dropshipping Store in 2023
  • LED Submersible Lights.
  • Scented Candles.
  • Beanies.
  • Portable Projector.
  • Bluetooth Speaker.
  • Smart Watch.
  • Temporary Tattoos.
  • Bookends.
Jan 27, 2023

Is dropshipping easy money? ›

However, contrary to popular belief, the dropshipping business model is not a get-rich-quick scheme. Sure, it seems like easy money — you sell other people's goods and take a cut for yourself — but when you factor in all the drawbacks, obstacles and day-to-day management, it's far from easy and can be hard work.

Can you dropship without buying the product? ›

With the dropshipping model, you don't have to purchase a product unless you've already made the sale and have been paid by the customer. Without significant upfront inventory investments, it's possible to start dropshipping and become successful with very little money.

What are the mistakes made when dropshipping? ›

While the mistakes could be innumerable, we have enlisted 23 dropshipping mistakes to avoid on your journey. Some of these mistakes include relying too heavily on suppliers, not optimizing, undercutting prices, selling too much variety, and giving up too easily.

What are the top 10 niches? ›

If you're still wondering where to start, we've gathered some tips to help you decide on the best niche for you.
  • Finance. ...
  • Food. ...
  • Gardening. ...
  • Beauty and Cosmetics. ...
  • Art. ...
  • Pets. ...
  • Sports. ...
  • Luxury. You can try luxury items if you want a niche with lower competition.

How do I find popular niches? ›

How to find your niche
  1. Identify your interests. Knowing your interests is a crucial step. ...
  2. Identify problems you can solve. ...
  3. Focus on individuals. ...
  4. Experiment. ...
  5. Gather feedback. ...
  6. Forget about making money at the beginning. ...
  7. Look at competitors. ...
  8. Find your unique selling point.
Jul 7, 2022

Do dropshippers make a lot of money? ›

There are many dropshippers who make up to $100,000 per year with a successful dropshipping store. So, if your idea of being a successful dropshipper is to make $100,000 per year, you'll need to choose the right suppliers and build a brand.

How many hours should I spend on dropshipping? ›

Expect to spend at least 10 to 15 hours per week to generate up to $2,000 in monthly revenue through your dropshipping business. But, just like any other small business, the time you invest increases your odds of making substantial revenue.

Can I dropship without a tax ID? ›

Since sole proprietorships are by far the most common dropshipping business model, most dropshipping businesses aren't legally required to have an EIN in order to operate. However, if your dropshipping business is a partnership, LLC, or corporation, you WILL need an EIN.

Can I start dropshipping with 0 money? ›

Dropshipping is one of the easiest ways to start a business without money, since you only pay for inventory when a customer buys it. There are no warehousing fees or excessive product manufacturing costs. Get started with a free 3-day trial and then, from $5 per month with the Shopify Starter.

How much money do you have to have to start dropshipping? ›

Technically speaking, you can start dropshipping for less than $100. With the right combination of free trials and starter plans—and a willingness to look the other way and hope for the best when it comes to the quality of your products—a little investing is all that stands between you and a dropshipping store.

Why do dropshipping businesses fail? ›

The main reason that 90% of dropshipping businesses fail is that they don't focus on adding as much value as possible for the customer.

How do you target a dropshipping audience? ›

Both Facebook and Google are great choices to advertise your dropshipping business and increase sales. Google ads target people who are actively looking to buy something or get information about it, while Facebook ads target people based on their interests.

What is the most profitable niche for dropshipping? ›

Profitable Dropshipping Niches in 2023: How to Find Them + Top...
  • Clothing. Women's clothing. Sportswear. Accessories.
  • Car accessories.
  • Smartphone accessories.
  • Baby products.
  • Health and beauty products.
  • Office supplies.
  • Gaming.
  • Tools.
Dec 26, 2022

Why is dropshipping not profitable? ›

Is dropshipping profitable? Dropshippers often pay a premium to source inventory from suppliers, and with so many companies selling comparable products, there's often a ceiling on how much profit you'll make on each item. The luxury of not dealing with fulfillment, shipping, and returns comes at a cost.

Does dropshipping take a lot of time? ›

That said, dropshipping isn't easy. And one of the things that requires the most energy and attention is right there in the name – shipping. For dropshippers, shipping can be one of the most time-consuming, energy-draining aspects of running an online store.

How do I start a dropshipping business with no money? ›

Well, there are many platforms that you can use to start a dropshipping business, with no money investment at all.
Some of Your Options
  1. eBay: pay a fee when you sell an item, you can list your item and a percentage of what it sells for you'll pay to eBay. ...
  2. Amazon: pay a fee per item sold, plus some additional fees too.
Feb 11, 2020

What is the strategy of dropshipping? ›

Dropshipping is a business retail strategy where brands don't directly manage and distribute their product inventories. Instead, the company sends information such as product number, delivery address, and order date to a third-party supplier – who fulfils the order on its behalf.

What are the first steps to dropshipping? ›

How to start a dropshipping business: 9 steps to a profitable dropshipping business plan
  1. Commit to starting a dropshipping business.
  2. Choose a dropshipping business idea.
  3. Do competitive research.
  4. Choose a dropshipping supplier.
  5. Build your ecommerce store.
  6. Decide on a business structure.
  7. Get your finances in order.
Mar 10, 2022

Who is the number one dropshipper? ›

Dropshipping Statistics
1. Amazon6. Costco Wholesale
2. Home Depot7. Reliance Industries
3. Walmart8. Meituan
4. Alibaba Group Holding9. Shopify
5. Prosus10. Target
Jun 25, 2022

What are the most successful dropshipping stores? ›

We've included what each store is doing right and how they've taken off in the dropshipping world.
  • Notebook Therapy.
  • Club Fit Wear.
  • Oddity Mall.
  • Until Gone.
  • Dog Pawty.
  • Mooshe Socks.
  • Bidet Genius.
  • Blue Crate.

Does dropshipping require a business license? ›

You don't have to get a business license to start dropshipping. You can just create your store and go. But just because you can do that doesn't mean you should.

Is Walmart dropshipping worth it? ›

As with most business strategies, you'll get out of Walmart dropshipping what you put into it. Walmart's ecommerce arm accounted for 16% of its total sales in Q3 2022, making it one of the most valuable environments for sales.


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