Marketing in 2025: Five Key Trends That Will Drive the Future (2023)

Marketing is a dynamic space with trends changing from time to time. Businesses that overlook the changing marketing trends and choose to stick to outdated marketing methods stay stagnant and willingly let their competitors overshadow them. If this condition persists, there is a greater probability that the corresponding business stops progressing and in the worst-case scenario, meets the dead end.

On the other hand, businesses that constantly keep track of the altering market trends and revamp their marketing strategies accordingly can attract more customers and achieve exponential growth in the long run.

Now that you know how important understanding marketing trends is it is a wise move to start looking for trends in the near future. This way, you can formulate amazing marketing strategies and be a step ahead of your competitors.

This article throws light on the top marketing trends in 2025 for you to leverage and outperform your business rivals when the time comes.

The future marketing trends of 2025 will focus on interactive, engaging communication with the consumer more than ever before, making advertising easier than ever before.

Advertising brands by use of chatbots, virtual reality, videos, podcasts, and social media to increase sales will become more and more popular as customers love checking out products from brands they want to buy from.

The new 2021 marketing trends draw customers’ attention because they are communicating personally with the customer.

The Newest Marketing Trends of 2025

These days, customers have started developing a taste for personalized shopping experiences. While now is just the beginning, there is a long way to go and this trend is here to stay.

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So, by the year 2025, we can expect new marketing trends that will capture the attention of the consumer, and it’s all about the personal experience of shopping. Whether it’s a product or a project or service they are interested in, engaging in personal interactions is a future marketing trend we can all look forward to.

From voice-activated chatbots to virtual reality and social channels, sales will boom as customers’ wishes for more personable shopping experiences are fulfilled. In such a case, marketing experts will have to promote offline marketing in a more innovative way if they are going to keep up with future trends in advertising.

The AI 1st Approach

Marketing in 2025: Five Key Trends That Will Drive the Future (1)

Artificial intelligence and machine learning have been here for a few years now and are revolutionizing the marketing space by providing marketers and business owners with real-time insights to enhance customer support, optimize product line pricing strategy and so much more.

The AI-first approach to marketing in the future includes using chatbots to simulate a conversation with a customer. While there are some brick-and-mortar stores that use chatbots, we are certain to see them become regularly used in both online and offline stores to effectively advertise products or services. It appears that chatbots will lead the way in the future of marketing, according to Forbes Magazine reviews. In fact, the market value of AI, which is 93.53 billion USD in 2021 is expected to hit 190.61 billion USD in 2025.

Customer service experiences will improve using voice-activated chatbots, as will keyboard interactions that are used to promote a product. They will be used not only to relay product information but also to assist a customer with a sale. Customer service isn’t the only future business trend used to promote a product brand.

The AI 1st approach will also be used to help track views and sales by use of improved analytics. Additionally, analytics can be effective in tracking marketing trends which can be difficult with offline advertising unless you partner with services like Oppizi.

We Will See a Rise in Voice Marketing

The arrival of voice assistants is certainly enticing users to opt for voice search over its counterparts. Users have started considering voice assistants as good friends that are gradually becoming part and parcel of their lives. Yes, who would not grow fond of a constant companion who can listen and seamlessly cater to their needs?

So, the voice-enabled technology opens up fresh opportunities in the marketing sector while paving the way for contextual interaction with users.

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Voice-assisted marketing enables the consumer to enjoy a more personal shopping experience. Voice marketing will take place with or without the use of a screen on a mobile phone, tablet, laptop, or desktop computer.

Voice advertising is expected to soar in the upcoming years. The future of marketing will be more innovative and inviting than in prior years with the use of voice-activated devices such as Alexa, Google Assist, and Siri etc. With the use of smart speakers, a customer can easily explore a product from anywhere in the home.

As voice technology emerges as a method of marketing, radio, television, podcasts, and video advertising can be employed as an efficient way to shop. Offline marketing techniques using pamphlets, newsletters, store signs, and newspaper advertisements may struggle to keep up with more innovative advertising methods.

The Impact of Virtual Reality

Getting closer to potential customers is the key to convincing them into buying your product or service. While businesses are looking forward to innovative tools to offer a personalized customer experience, virtual reality is capable of creating a massive impact every step of the way. After all, it makes way for businesses to appeal to the emotional side of their target audiences, thereby boosting brand loyalty and improving customer lifetime value incredibly.

More personal than ever before, virtual reality comes out ahead every time. By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising.

They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots.

Virtual reality marketing strategies will set the course of future marketing trends and sales will soar. Motor vehicle and smartphone manufacturers are already exploring ways to use virtual reality as part of their marketing strategies.

User-Generated Content

Marketing in 2025: Five Key Trends That Will Drive the Future (2)

User-generated content is gaining more power in recent times.

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Let’s consider two instances, A and B. While A showcases a brand disclosing how its products can benefit its potential customers, B showcases an existing customer explaining their personal experience with a brand. So, which one do you guess will have more impact? Yes, the first-hand experience of the existing customer does work better mainly because the content is generated directly by the user.

User-generated content will become part of a marketing strategy by the year 2025. As a way to advertise brand products, and new projects and services, customer reviews on a website landing page will be used in blogs and websites as a way to increase sales.

Bloggers only have to add a link to a business website within the body of their blog and a customer can easily click on it to visit the website. The more visits a business website receives, the better chances they have of making a sale. Social media sites will also generate ads for products, further boosting sales for a business.

Word of mouth on social media sites is already boosting sales for businesses. Future trends in marketing using this method of online advertising are certain to become even more popular.

Social Channels Will be the New Internet

Marketing is about finding places where potential customers are clustered and running targeted promotional campaigns there. From this standpoint, social media can be an ideal spot for business promotions. As of 2021, there are about 4.48 billion social media users across the globe and this count is likely to increase every year.

Some of the newest trends of marketing include advertising using social channels. Social channels will also become an increasingly popular method of advertisement in the future. Social channels include interactive voice-controlled ads that the consumer can control with the click of a button or even their voice.

YouTube, Tiktok and other types of videos, podcasts, and popular social media site advertising will boost sales. When a product is advertised in any of the above ways, customer views will increase. Marketing a product brand will be much easier because the customers will raise awareness of the product or service.

Final Thoughts

In order for offline advertising to survive the future of marketing, they will have to think of ways to creatively interact with a customer. We are certain to see a rise in the use of chatbots, social channels, and virtual reality marketing techniques by 2025. Future business trends project that these techniques will boost sales for the business. They will be verbally engaging and more interactive with the customer.

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They will be more personable, communicating with customers by use of voice-activated technology, which will make them so popular. If a customer has a question about a project, a chatbot or voice-activated device will gladly help them. The new marketing trends will set the stage for customer-based marketing with customer reviews and social media strategies to promote a brand product, project, or service.

Marketing in 2025: Five Key Trends That Will Drive the Future (3)

Shelly Parker



Marketing in 2025: Five Key Trends That Will Drive the Future? ›

By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising. They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots.

What would marketing be like in 2025? ›

By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising. They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots.

What marketing will be in the future? ›

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial intelligence (AI).

What are the marketing trends in 2024? ›

Augmented reality (AR) and virtual reality (VR) technologies are set to become more mainstream in 2024. Marketers can use AR and VR to create immersive experiences for consumers, allowing them to try products virtually, explore virtual stores, and attend virtual events.

What are future market trends 2023? ›

The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.

How big is the digital marketing market in 2025? ›

2023 is the first year global digital ad spend is set to cross the $600 billion mark. If that's not impressive enough, the digital advertising market is forecast to continue growing and reach $696 billion in 2024 and surpass $700 billion in 2025. By 2026, it will hit $835.8 billion.

What is the future of sales in 2025? ›

In 2025, digital channels will account for four-fifths of all B2B sales engagements. Ultimately, the breakdown of the traditional sales model is driven by the digital shift in industrial buying, dramatically speeded up by the social distancing of vendors and clients.

What is the future of marketing in 2030? ›

In 2030, online marketing will feature increased personalization. Consumers expect to receive personalized experiences from businesses that are tailored to their needs and interests. To meet this expectation, marketers will use advanced technologies such as artificial intelligence (AI) and machine learning (ML).

What does the future of marketing looks like 10 to 15 years from now? ›

“In 10-15 years marketing will be significantly more difficult than it is today and require exceptional execution to be productive. On a busy social web that continues to get busier every day it is hard to stand out, get noticed and communicate brand messaging/exposure.

What is the marketing automation trend for 2023? ›

Conclusion. A key focus of trends in marketing automation in 2023 will be to boost campaign performance, improve internal workflows, increase productivity, and increase customer engagement, repeat sales, and revenue.

What are the 3 market trends? ›

There are three main types of trends: short-, intermediate- and long-term. A trend is a general direction the market is taking during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively.

What are the demand gen trends for 2023? ›

2023, demand generation monitoring trends will focus on buyer-driven content experiences replacing marketing-led campaigns. As buyers spend more time on online platforms, B2B companies can generate demand by offering a buyer-led content flow.

What is an example of a market trend? ›

Fast forward 20 years and the streets are dominated by cell phones. A couple years later, the smartphone takes over. Take a look around you today, there are smartphones, tablets, and even watches that allow you to make phone calls. This change in the communication market is an excellent example of a market trend.

What are trends in the market? ›

A trend is the overall direction of a market or an asset's price. In technical analysis, trends are identified by trendlines or price action that highlight when the price is making higher swing highs and higher swing lows for an uptrend, or lower swing lows and lower swing highs for a downtrend.

What are the trends for January 2023? ›

Based on their search data, Pinterest predicts the next big things for 2023 to include: Fashion: Lace, tulle, and shimmer trends (“Airy styles”), body-baring silhouettes, tassels, 2000s romcom-inspired outfits, sci-fi and rave looks.

What will digital marketing revenue be in 2025? ›

Newspaper digital products will increasingly go behind paywalls for exclusive content, custom knowledge, and passion content, and news and related products are expected to generate subscription revenues of Rs 2.4 billion by 2025, which could increase to Rs 4.8 billion through bundling, stated the report.

What is the future of digital marketing 2023? ›

In 2023, I expect a rise in brands looking to establish long-term partnerships with influencers and create content that aligns with their business objectives, values and audience. In today's crowded content landscape, brands can stand out by creating content that is authentic and memorable.

Why digital marketing is important in 2023? ›

Ease of Audience Targeting

With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.

What is 5 years sales trend forecasting? ›

A 5-year forecast is an educated projection of your company's financial performance over the next five years. It specifically details projected revenues, costs, expenses, cash flows (including any projected capital raises), and owner equity, as well as projecting sales growth and margins.

What is the future of sales in 2025 a Gartner trend insight report? ›

Gartner predicts, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” This special Gartner report will tell you how to stay relevant in this digital revolution.

What is good sales growth over 5 years? ›

Stockopedia explains Sales Growth

Sales growth of 5-10% is usually considered good for large-cap companies, while for mid-cap and small-cap companies, sales growth of over 10% is more achievable.

What is the future of advertising and marketing? ›

Advertising technology revenue is set to grow over 300% by 2020—up from $30 billion in 2015 to $100 billion by 2020, according to Technology Business Research. 12. As companies continue to make big investments in infrastructure, marketing technology spend will continue to grow.

Is there a demand for marketing in the future? ›

(According to Statista, various marketing roles are forecast to grow between now and 2031, including the role of Marketing Manager which is projected to grow by 10%.) Being able to understand and work with AI will therefore be a valuable skill for marketers in the future.

How will digital marketing change in the future? ›

In the coming years, businesses will be able to integrate their core message and value proposition for the specific target audience on various channels. A unified omnichannel digital marketing strategy will allow more businesses to understand their customers' changing behavior, location, and preferences.

Where do you see yourself in the next 5 years as a marketer? ›

Answer for “Where do you see yourself in 5 years?” “In five years, I see myself as an integral part of the company who has helped contribute to the growth and success of the organization. I would like to continue developing my skills and knowledge in order to be able to take on more responsibility within the company.

What should companies focus on in 2023? ›

In 2023, employers must prioritize transparency around how they collect, use and store employee data, as well as allow employees to opt out of practices they find objectionable. Start building an employee data bill of rights to support your employees' need for healthy boundaries in addition to overall well-being.

What is the biggest trend in marketing? ›

Video will remain the top marketing content format.

Video dominated the marketing space in 2022 - and we predict 2023 will be no different. Why? Because marketers plan to invest in short-form video more than any other trend next year.

What are two new trends in marketing? ›

Top digital marketing trends (2023):

01 Artificial Intelligence (AI) 02 The new wave of influencer marketing. 03 Personalized marketing. 04 Short-form video content.

What are the four 4 categories of trends? ›

Entrepreneurs should observe at least four types of trends—economic, social, technological and regulatory—to identify business opportunities and grow their startups. By paying close attention to economic trends, they can identify areas that are ripe for new ideas.

What are the five examples of trends? ›

What are some examples of trends and fads? As of 2019, some recent trends include food as a hobby or foodie-ism, ethical living, responsible consumerism, authenticity on social media, blurring of gender roles, and wearable technology.

What is an example of future trend? ›

Future trends such as climate change, new mobility, and digitalization are major challenges: They will shape our future life and make it unequivocally clear to us that a fresh way of thinking will be inescapable in many fields.

How marketing is changing? ›

Marketing has changed over time because the access to greater audiences and larger target markets has increased and changed with new forms of media tools. The change in marketing has also gone from consumer-based specific to buying, to consumer-based-loyalty and brand desire.

What are the 7 principles of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes.

Why are new trends important in marketing? ›

To make better decisions about your business

If you have a clear understanding of the market trends, you will be able to make better decisions about your business. You will be able to identify opportunities and threats more easily, and you will be able to make decisions that are based on sound data and analysis.

What is gonna happen in january 5 2023? ›

National days on Thu Jan 5th, 2023. Explore worldwide events, festivals, funny, weird, and national days on this day! It's National Keto Day, National Screenwriters Day, Guru Gobind Singh Jayanti, National Bird Day, National Whipped Cream Day… and much more!

What's going on January 6th 2023? ›

Friday, January 6, 2023, will mark 24 months since the attack on the U.S. Capitol that disrupted a joint session of the U.S. Congress in the process of affirming the presidential election results.

Is marketing a future career? ›

Is marketing a good career for the future? Marketing is a career with a lot of future growth. According to the Bureau of Labor Statistics, advertising, promotions and marketing managers should experience a career growth of at least 10% over the next decade.

How do you think marketing will be different in 10 years? ›

This type of marketing will become increasingly popular as businesses strive to connect with their customers in new and innovative ways. In 10 years, marketing will be all about the customer. Brands will focus on creating a personal connection with their customers and providing them with the best possible experience.

What digital marketing trend is predicted for 2023? ›

In 2023, major trends will likely center around influencers, chatbots and creative content that engages your audience. But no matter which strategies and platforms you use, the most important thing to keep in mind is how you will use them to enhance your brand's presence.

Will digital marketing grow in future? ›

In the coming years, businesses will be able to integrate their core message and value proposition for the specific target audience on various channels. A unified omnichannel digital marketing strategy will allow more businesses to understand their customers' changing behavior, location, and preferences.

Why is marketing important for the future? ›

Even when a company provides the best products and services, it is essential for people to know about it. This provides information to consumers and makes them aware. Another benefit of a marketing strategy is that it helps in building a company's reputation, thereby leading to better trust among its consumers.

What is falling demand in marketing? ›

Marketing dictionary

the falling away of customer demand for a particular good or service, caused by the introduction to the market of a new innovation, competition from substitutes or other factors.

What is the current trend in job growth for careers in marketing? ›

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

Is marketing a growing market? ›

Marketing services are a billion-dollar industry, showing positive growth all over the years. In the United States alone, marketing spending increased by more than nine percent to nearly 481 billion U.S. dollars in 2022. A segment growing exceptionally well is, unsurprisingly, digital marketing.

Why marketing is the best career? ›

Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you're a strategic and creative problem-solver, then a career in marketing could be right for you.

What is the future demand for digital marketing? ›

Is There a High Demand for Digital Marketing Jobs? The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years.

Is digital marketing growing rapidly? ›

As such, digital marketing is now a growth engine for many companies across a variety of sectors such as financial institutions and telcos. Further, it has the ability to drive an increase of 5 to 8 percent in revenues over 12 months by capturing more online traffic and engaging with consumers more effectively.

Is digital marketing a fast growing industry? ›

Digital Marketing is a fast-growing industry with lots of opportunities. While doing my Master's at Kent Business School, I found an opportunity to work for Sleeping Giant Media as an SEO Executive.


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