Are you thinking of a reason to advertise?
Or you’re just wondering:
Why on earth do entrepreneurs and business owners leverage advertising?
In this article, i will be sharing with you the mandatory reasons for advertising by globally recognized brands…
…and why you need to do same to succeed while running a small business.
It is said that one of the major difference between a big business and a small one is this:
Big businesses have more people seeking their product as a solution to their problem than small businesses.
In essence, big business are basically satisfying more people…
…and that’s why they’re regarded as big.
Needless to say, the more customers they satisfy, the more market share they enjoy… and of course, the more money they make too.
Despite their huge market share, they still leverage advertising. And this because they understand the benefits of advertising which some small business owners often overlook.
So in this guide, i will showing you those benefits big firms enjoy by patronizing advertising and why you should too.
Read every word on No 6…
Table Of Contents
13 Reasons For Advertising For Small Business Owners
1. For the introduction of new businesses.
As a new startup, there’s a high chance you are still unknown to the right people…
…these are simply those persons whose needs/wants your business was start up to cater for.
In essence, advertising makes it possible for a new business owners to introduce themselves to the general public or target market.
2. To inform your target audience about your product.
Your product could be new or it’s possible it has been around for a while. Now whichever is the case, if you don’t run ads to let your potential customers know you have a solution to their problem, there no way you will make sales.
Therefore, as a small business owner one of the major reasons to advertise is to let create awareness for for your product.
Ring the bells of your solution in the ears of those whose problem you want to solve.
That way when they get to know about it, they’ll come running to you to take their money in other to solve their problems…
…especially when they heard yours is better than what they’re currently using. Or who they’re currently patronizing.
3. To remind your target audience of your product.
Have you ever wondered why big companies repeat advertisement or let their promotion campaign run for a while?
You’ll find out soon.
Personally, I’m open to lots of options on a daily. So are you – as well as your target audience.
No matter how good a product appear to be, I don’t just go for it after the first hearing. That’s because i don’t believe in the saying opportunity comes but once. Nah!
So my philosophy is pretty simple. If it’s for me, I will cease it another time.
But sometimes when I want to give the product a trial purchase on first hearing, I tend to forget.
These things happen… Not just to me, but to so many others out there.
Which some are likely to be your potential clients.
…you should know that there’s nothing you intend to solve that someone or an enterprise out there isn’t already solving. At least to an extent.
This simply means that your target customers have something related to your product they’re already using and they’re cool with…
…and that’s why your product is likely to escape their minds the first time they heard of it.
So if you don’t remind them often to try your product, they’ll never patronize you.
Not because they don’t want to, but because they forgot they needed to.
Furthermore, sometimes when I listen or watch an advert the second and third time, I hear and or see something I didn’t notice the first time.
That increases the chances of me buying the product.
Another reason for advertising your brand or products is to remind your target audience about the existence and benefits of your product.
You also want to gather testimonies or reviews on those who took the chance on your product on first hearing and are loving it.
Include a few of those reviews on your next re-targeting ads.
This will not just remind them about your offering, but will also pinpoint what they are missing out already.
4. To encourage repeat purchases.
It’s much more easier to sell to customers who has patronized you before…
Distractions is like the norm this days. Today a customer is doing product A and tomorrow everything just changes in a flash.
The same way you got the attention of customer in the first place…
…the same way your competitors are also working hard to create awareness for their product.
Since your customers is more likely a target when they (competitors) advertise, you need to continuously patronize advertising yourself in other to remind your consumers why they choose your business in the first place.
And why they should continue to choose you in the future.
Failure to do this, your customers will go the same way you got them.
5. To educate your target audience.
According to yourdictionary, To educate is defined as to teach a skill or subject, or provide with information.
Therefore, another reason for advertising is the need to provide vital information about your offering to your target audience.
In situations whereby your product is highly technical or require some sought of installations, a simple video advert with demonstrations on how fix or install it will definitely increase purchase chances.
Aside that, educating your customers via advert makes targeting easy.
When an adult sees your ads on a DRINK which is not for sale to individuals under the age of 18, he automatically knows the product is specially made for people like him.
6. To build up reputation and maintain goodwill
Public relation also known as PR – is also one of the methods companies used in passing messages about their brand to the public…
But while public relation is not directly the same as advertising, they kind of work hand in hand.
Advertising is used as a tool for public relation, and for advertising to succeed you’ll need a bit of public relation.
PR plays the role of seasoning to a meal.
And it simply refers to all planned and sustained efforts a business owner or organization does to achieve a degree of understanding…
…and maintain goodwill with the general public.
Why do you need this?
As a small business owner, public relation in combination with advertising is essential to face competition in the market.
For example: This is what coca cola company has been able to do over the years
The company’s most well-known sponsorship are American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games… thats according to coca-colacompany.com
With the above sponsorship and more, coca cola has been able to prove they’re not about selling or collecting your money…
…and that they care about so many things that concerns you or things you also care about.
Plus, they’ve also help turn dreams into reality.
Most importantly, the gesture – which is notably a Public relation strategy (via CSR programs) has been able to help them fight off competition from the likes of Britvic, Red Bull, Fever-Tree, Monster Beverage, and Tropicana Products.
But you’re not a big brand like coca-cola… at least not yet!
So how can you leverage public relation to fight off competition around you?
Let’s say you’re into pizza shop or a cake business…
little things like school bus renovation or local dance competition sponsorship, inter school football competition sponsorship etc…
…will help you indirectly advertise and sell your brand to the general public where your business is located.
And while this isn’t about directly selling your product to anyone, it will help directly sell the person behind the product and boost your reputation..
…the last i checked, that is key to helping you enjoy long term patronizing which equals more sales and of course profit to keep your business booming.
the reasons for advertising is why you are here. and i get that.
However, Advertising has only one single purpose: Which is selling a product or service.
…and if you focus only on that, you can be easily outranked.
Moreover, Public relation sell the people (you) behind the product or service and works to establish mutual understanding between all the public concerned inside and outside the organization (your business).
When you have a good reputation, those who make up the public will like you, and when they do, they’ll patronize you.
Mind you, advertising in combination with public relation isn’t mandatory for all businesses.
While it’s more of a must for manufacturing companies whose heavy machines are likely to cause either air or noise pollution to the public…
…the reverse is the case for someone who runs a modelling agency, internet cafe or owns a grocery shop.
Imagine – on behalf of your brand or business, you gifted Timmy a customized chocolate with his face on it…
..for his awesome performance after he was named the Top scorer and best player at the just concluded community football competition.
something like this:
The dude is likely worship it and tell everyone who cares to listen about your awesome gesture.
If it happens that you then run a chocolate business, many people will come check out the new small business owner with the heart of Gold.
At the next competition, some may even be playing to be named best player so as to be treated like Timmy.
Just like that, your business and brand awareness will indirectly or directly keep growing which is one of reasons for advertising in the first place…
…but remember it’s public relation working. And that’s why i earlier said Ads and PR work hand in hand. PR plays the role of seasoning in a meal.
I have said a lot to paint a picture…
But the kicker here’s this:
Make sure your business has a positive impact on the people in the geographical area its located.
While it’s not compulsory, it will help you go a long way… all other things being equal.
Below are other reasons for advertising you need to know.
7. To Keep your BRAND FRESH in the minds of your target audience or customers.
8. To Head off, Grab and Keep your competitors’ customers.
9. Advertising helps establish your niche and give create a desire to buy.
10. As a small business owner, you need to leverage advertising to build confidence in your product/services.
11. It facilitates large scale production which in turn results in lower cost of production and in more economical use of resources.
12. It stimulates research and development activities.
Advertising has become a competitive marketing activity. Every firm tries to differentiate a product from the substitutes available in the market.
This compels every business firm to do more and more research to find new products and their new uses.
13. To earn profit
This is the goal and arguable the major reason to advertise in the first place.
As a small business owner, your promotion campaign should be able to fetch you a possible return of investment.
If not, then it’s obvious you’re doing something wrong.
For example, i have seen business owners leverage social media advertising (because it’s the norm lately) to create awareness for their product…
…after losing a couple dollars, they end saying running social media ads isn’t profitable or its a waste of time and resource.
Some tends to give up on marketing/advertising and only rely on organic traffic.
Realistically, they either didn’t run the promotional campaign properly or their target audience isn’t on the platform they chose to leverage for the ads.
But they don’t know this because they failed to talk to an expert.
So if you find yourself in a situation where the profit are not coming in has expected…
…you may need to seek extra help outside your knowledge and that of your business.
For starters, you can reach out to a business developer. Majority of them have the ability to analyze your business and tell you where to find your audience.
secondly, you can contact a marketer with a record of helping small business owners or meet with an experienced advertising agency with you can afford.
Let me leave this with you.
You can have the best offering around but if you lack the ability SELL you’ll struggle and eventually leave the market for those who can
As a small business owner…
...another reason for advertising is because it gives you the opportunity to persuade a large or reasonable amount of people to try your product all at once.
But while running any promotional campaign, be strategic with it.
This including leveraging the right advertising method and your timing should be spot on.
If you’re local business owner, get your ads live on radio station and programs that’s trending in that neighborhood.
Register a google my business account and open an official website too. This will help you easily attract those around your business location that probably haven’t heard of you but in dire need of what you offer.
Remember the more strategic you are, the more you are likely to reach the right persons that will convert.
…and that’s it from my end on the reasons for advertising or reasons to advertise for small business owners.
What Are Yours?
Go ahead and comment below. I’m open to learning from you.
- Measurable of Customers.
- Affordable of Cost.
- Speed Messaging to Customers.
- Engagement of Customers.
Most lawful bases require that processing is 'necessary' for a specific purpose. If you can reasonably achieve the same purpose without the processing, you won't have a lawful basis. You must determine your lawful basis before you begin processing, and you should document it.
GDPR requires any organization processing personal data to have a valid legal basis for that processing activity. The law provides six legal bases for processing: consent, performance of a contract, a legitimate interest, a vital interest, a legal requirement, and a public interest.
The company/organisation must respect several key rules, including: personal data must be processed in a lawful and transparent manner, ensuring fairness towards the individuals whose personal data is being processed ('lawfulness, fairness and transparency');
Online advertising allows you to find, reach, and engage people who are likely to be interested in your business without spending money on an overly broad audience. Online advertising offers granular audience information, so you can focus your efforts effectively.
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.
Examples are a contract when your data is processed in order to work somewhere, a contract of subscription or when using an online service.
Laws are also needed to safeguard the personal information of individuals by ensuring data remain confidential, secure and protected against misuse. Finally, a legal basis is needed to guarantee the permanence, continuity, universality and compulsoriness of civil registration systems.
Lawful basis for processing personal data
The consent of the individual; Performance of a contract; Compliance with a legal obligation; Necessary to protect the vital interests of a person; Necessary for the performance of a task carried out in the public interest; or.
- Lawfulness, fairness and transparency.
- Purpose limitation.
- Data minimisation.
- Storage limitation.
- Integrity and confidentiality (security)
The UK GDPR does not apply to certain activities including processing covered by the Law Enforcement Directive, processing for national security purposes and processing carried out by individuals purely for personal/household activities.
Summary. The GDPR requires that you have a lawful basis whenever you process personal information. "Legal obligation" is the correct lawful basis where you need to process personal information for legal compliance purposes.
A data protection officer is responsible for overseeing an organization's data protection strategy and implementation. They are the officer that ensures that an organization is complying with the GDPR's requirements.
Companies must delete data upon request if data is no longer necessary. If personal data that was collected by a company about an individual is “no longer necessary in relation to the purposes for which [it was] collected,” the company typically must honor a right to be forgotten request.
Data protection by design and by default
First, it will be mandatory when designing a new system, process, service, etc. that processes personal data, to make sure that data protection considerations are taken into account. Moreover, organisations need to be able to prove that they have done so.
- increase customer reach.
- build customer awareness of your business and brand.
- promote the benefits of your products or services.
- communicate information about your business.
- increase sales and demand.
- gain an advantage over your competitors.
- (1) Introduces a New Product in the Market:
- (2) Expansion of the Market:
- (3) Increased Sales:
- (4) Fights Competition:
- (5) Enhances Good-Will:
- (6) Educates The Consumers:
- (7) Elimination of Middlemen:
- (8) Better Quality Products:
Advertising helps educate consumers about how your products or services help them and what your brand stands for. You can use ad campaigns to improve your brand building and generate a deeper understanding of your brand—from your company mission to the value of what you sell.
Importance of Marketing – Creation of Demand, Providing Information, Balancing Demand and Supply, Improvement in Life Style, Achieving Higher Sales and a Few Others. Marketing is an important function of business that helps in selling of goods and services and ultimately attaining profit.
- Understand Your Customer's Needs.
- Listen to their Feedbacks.
- Set Realistic Expectations.
- Pay Attention to Your Competitors.
- Be Consistent in Communicating with Your Customers.
- Take User Experience as a Priority
- Foster Loyalty through Proactive Customer Relations.
It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing Department's job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
The basis or foundation; reasons sufficient in law to justify relief. Grounds are more than simply reasons for wanting a court to order relief. They are the reasons specified by the law that will serve as a basis for demanding relief.
exercising official authority (for example, a public body's tasks, functions, duties or powers) which is laid down by law.
Examples of when legitimate interest might apply
The GDPR highlights the following as specific types of processing that are considered legitimate interest: Fraud prevention. Network and information security. Indicating possible criminal acts or threats to public security.
Students who participate in it are more deeply engaged in their local communities, gain practical skills, develop their career and personal interests, and are usually more engaged citizens.
"Service-learning is a pedagogy integrating academically relevant service activities that address human and community needs into a course. Students connect knowledge and theory to practice by combining service with reflection in a structured learning environment."
Regulatory Framework means the Act, Regulations, By-laws, Rules of Professional Conduct and Policies of the Association.
The right of access, commonly referred to as subject access, gives individuals the right to obtain a copy of their personal data, as well as other supplementary information. It helps individuals to understand how and why you are using their data, and check you are doing it lawfully.
You should ensure that you record all breaches, regardless of whether or not they need to be reported to the ICO. Article 33(5) requires you to document the facts regarding the breach, its effects and the remedial action taken.
The data controller is the person (or business) who determines the purposes for which, and the way in which, personal data is processed. By contrast, a data processor is anyone who processes personal data on behalf of the data controller (excluding the data controller's own employees).
General Data Privacy Principles. The processing of personal data shall be allowed, subject to compliance with the requirements of the Act and other laws allowing disclosure of information to the public, and adherence to the principles of transparency, legitimate purpose, and proportionality.
What is GDPR in Simple Terms? GDPR stands for General Data Protection Regulation. It's a law created in the European Union (EU) to protect the personal data of its citizens. Although it was passed in Europe, it affects businesses worldwide.
Examples of a breach might include: loss or theft of hard copy notes, USB drives, computers or mobile devices. an unauthorised person gaining access to your laptop, email account or computer network. sending an email with personal data to the wrong person.
Generally, exemptions exist where there is a national or public interest that is greater than the interests of the individual. However, often the extent of the exemption can be relied on only if it would otherwise be unfeasible to uphold the rights and principles under GDPR.
The GDPR is a legal standard that protects the personal data of European Union (EU) citizens and affects any organization that stores or processes their personal data, even if it does not have a business presence in the EU.
- Selling goods and services. ...
- Contracts. ...
- Leasing premises. ...
- Employing staff. ...
- Occupational health and safety (OHS) ...
- Privacy and information protection. ...
- Intellectual property. ...
- More information.
The legal requirement means any statute, ordinance, code, law, rule, regulation, order or other requirements, standard to procedure enacted, adopted, or applied by and governmental authority, including judicial decisions applying common law or interpreting any other legal requirement.
Legal Obligations means any present or future statute statutory instrument or byelaw or any present or future regulation order notice direction code of practice or requirement of any Authority insofar as it relates to the Premises or to their occupation or use but irrespective of the person on whom such obligation is ...
Can you be both a controller and a processor of personal data? Yes. If you are a processor that provides services to other controllers, you are very likely to be a controller for some personal data and a processor for other personal data.
Where would you generally find detailed roles and responsibilities of privacy Office and other stakeholders? ›
Answer: A Data Protection Officer (DPO) is a new leadership role that keeps detailed roles and responsibilities of privacy office, officers in it and other stakeholders.
Explanation: Organizations comply with data usage clauses within data protection regulations such as GDPR or the Data Protection Act of Once data is collected it must be used immediately for the registered purpose with the Data Authorities.
- Delete your social media accounts. ...
- Close or delete any blogs or personal sites. ...
- Remove all unnecessary apps from your phone or tablet. ...
- Use a do-not-track feature. ...
- Sweep out your computer data. ...
- Remove outdated search results.
Can You File a Lawsuit Against Facebook? As a current or former user of Facebook, you are entitled to file a small claims lawsuit if you can prove that Facebook: Terminates Users' Accounts Without Cause.
Data can't immediately be deleted
You ask the 'old' bank to close down all accounts and request to have all your personal details deleted. The old bank, however, is subject to a law obliging banks to store all customer details for 10 years. The old bank can't simply delete your personal details.
Benefits of data minimization
The value of data decreases very quickly, and storing it “just in case” is a dangerous path. Data minimization also reduces cost. All data storage costs money, and no business has an infinite budget — so no business can go on collecting and storing data indefinitely.
In which ways do you think the implementation of data protection by design and by default can help protect us better? ›
How does data protection by design and by default link to data protection impact assessments (DPIAs)? A DPIA is a tool that you can use to identify and reduce the data protection risks of your processing activities. They can also help you to design more efficient and effective processes for handling personal data.
It enables you to better understand your market share
Without a clear strategy, you could easily underestimate the demand for your digital services. Moreover, it's likely that you won't fully understand the dynamics of the online marketplace including customer behaviors, competitors, and customer profiles.
Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.
The benefits of digital marketing include: Global reach - a website allows you to find new markets and trade globally for only a small investment. Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Digital marketing helps to measure every click and helps in identifying user behavior and buying patterns. It also helps to give detail insights about your target audience so that you can make super targeted ads. The amount of data which you can gather with the help of Digital Marketing is invaluable.
Social media marketing helps to validate your brand and it's no longer optional. It's an essential way for companies to reach consumers. And when done correctly, tells those consumers that their brand is active and focused on communication. The longer you wait, the more you have to lose.
- Target Audience: ...
- Awareness and visibility of the brand: ...
- Superior SEO rankings: ...
- Less expensive: ...
- Revenue: ...
- Advancement of the brand: ...
- Betterment of traffic: ...
- Outstanding conversion rate:
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
Digital media has also enhanced information sharing across the world, giving people much greater access to facts, figures, statistics, and similar, allowing that information to circulate much faster.
Social media allows businesses to build more meaningful relationships and get to know future consumers better. A business can build a fan base and receive feedback from their target audience. It can create new avenues of traffic that lead people to their products and solidify their identity to the consumer.
Benefits of advertising
build customer awareness of your business and brand. promote the benefits of your products or services. communicate information about your business. increase sales and demand.
Join channels that drive your sales and business
One of the best things by increasing your digital marketing is to get results almost in real time. You can use tools to see which channels bring you the most traffic, which campaign was the most effective and which site your customers likes the most.
aGain deep knowledge and expertise in a specific industry. bDevelop broad and flexible expertise. cCollaborate on a variety of initiatives in multiple industries. dLearn certain skill sets very well.
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.