The 45 Most Important Advertising Statistics Of 2022 (2022)

Advertising has evolved over hundreds of years to become a key driving force behind the modern economy, and the third decade of the 21st century will see the industry enter a new age of technological possibilities. Virtual and augmented reality will bloom as advertising gets a face-lift, with outdated approaches destined for the scrap heap.

To paint a better picture of the current landscape and identify growing trends within the industry, we pored through an array of reputable advertising studies. We then used that information to compile this authoritative list of advertising facts and statistics.

Interesting Advertising Statistics – Editor’s Choice

  • Social media advertising budgets are expected to grow 11.76% annually by 2026.
  • Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.
  • Average advertising costs for small business operations that use Google Ads as part of their online advertising strategy are between $9,000 and $10,000 per month.
  • Three-quarters of marketers fail to use behavioral data for online ad targeting.
  • 70%-80% of users ignore sponsored search results.
  • 84% of people expect brands to create content.

Amazing Advertising Facts

Did you know that the first-ever TV advertisement was for watchmaker Bulova, broadcast in July 1941? Or that the first radio commercial lasted for 15 minutes? Here are some more interesting advertising facts you can wow your friends with at your next cocktail party!

  • The most expensive advertising campaign of all time was created by Chanel. It cost $33 million, of which $3 million was paid to Nicole Kidman, who starred in the video.
  • As soon as chewing gum ads started showing people chewing two pieces of gum at once, sales doubled.
  • In 1450, Johannes Gutenberg invented movable type printing. This led to the birth of a new era of advertising in the form of the handbill. The lithographic process was perfected in 1796, giving rise to the illustrated poster.
  • One of the more mind-blowing facts about advertising is that most watches displayed in advertisements are set to 10:10. Why? Because the watch’s hands frame the brand name and create a smiley face.
  • Advertisers often use a technique called “affective conditioning” where they take a product and place it next to other things consumers feel positive about. For example, detergent brands often associate themselves with babies, sunshine, and flowers, even though detergent doesn’t inherently have anything to do with them. Repeatedly displaying the brand alongside feel-good images makes people think more positively about the product.

Online Advertising Statistics

Online advertising is a booming industry with plenty of opportunities for businesses to grow and thrive. It has significantly grown over the past several decades and taken over the good old television. Here are some statistics that show how advertising has changed with time.

(Statista)

Even though both companies’ market share is declining thanks to competition from companies like Amazon, Google and Facebook remain the two most dominant forces on the market. In 2021, the two companies boasted 28.6% (Google) and 23.8% (Facebook, including Instagram) digital ad revenue, accounting for more than 50% of all ad money in the US.

(Search Engine Land)

This shows the advantages of ranking organically instead of paying Google to pin your page to the top of search results. Not only do most users ignore sponsored search results but they’re also more likely to distrust the brand that’s advertising itself in that way.

(Forbes)

Trends over recent years have shown that well-crafted, compelling video content is among the most powerful online advertising tools. People remember videos for longer and share them more frequently than they do other media. That’s why creating unique video ads should be a key part of your marketing strategy.

About 81% of all online shopping carts are abandoned.

(SaleCycle)

Advertising fast facts indicate that customers are indeed hasty to abandon their online shopping carts. This is a big issue for online businesses since a total of 81% of users never return to finish shopping after they initially abandon their cart. To tackle this problem and reduce the number of abandoned baskets, you might want to look into some tried-and-true cart abandonment solutions.

90% of searchers haven’t made up their mind about a brand before starting their search.

(Status Labs)

While some people are loyal to certain brands, most potential customers prioritize the best products and the lowest prices over brands they know. This is one reason the market is more competitive than ever before and explains why quality internet advertising is vital to any business’s success.

(Statista)

Consumers don’t necessarily hate all advertisements: Most wish that they could just filter those they don’t want to see instead of blocking them all. The problem lies in intrusive, bad ads that ruin the user experience, which is why a smart approach to designing and implementing ads is becoming increasingly important.

There is a hacker attack every 39 seconds.

(Small Business Trends)

One of advertising’s least fun facts is that almost 50% of all small businesses have suffered a cyber breach in 2018. These companies usually have minimal security infrastructure and are easy prey for data sharks. Cyber attacks can be extremely destructive, which is why both large and small companies should do everything they can to protect themselves.

(Video) of the most important social media marketing statistics for 2022/(part 1/)

Small businesses earn an average of $3 in revenue for every $1.60 they spend on Google Ads.

(PowerTraffick)

When it comes to pay-per-click investment on internet ads, businesses usually make double what they spend on Google Ads. If your company’s return is significantly lower than this, maybe it’s time to make some tweaks. The average click-through rate on paid search ads using Google Ads is about 2%.

90% of consumers read online reviews before visiting a business.

(Bright Local)

Customer reviews also influence 67.3% of purchasing decisions. Interestingly, people trust them as much as personal recommendations, which makes them extremely important for all businesses, especially those oriented toward local customers.

(Statista)

The total amount of money spent on digital ads has been rising over the years, even though the rate of increase has fallen slightly. Experts predict that over the next two years, this spending will increase by $121 billion.

(Adweek)

Advertising facts suggest that marketers are slow to act on behavioral user data. This is because they mostly use older technologies to drive consumer segmentation. Marketers also believe that companies are still struggling to translate the collected behavioral data into better, more customized user experiences.

Small businesses that use Google Ads spend between $9,000 and $10,000 per month on PPC.

(WebFx)

Statistics about small and medium businesses show that the most competitive PPC keywords relate to the financial and legal industries, as well as insurance services. These types of businesses spend more than $1.2 billion per year on PPC advertising on Google.

84% of consumers expect brands to create content.

(Havas)

Research by Havas shows brand engagement is extremely important for consumers. People want content that engages them through storytelling, provides useful solutions, and creates entertaining experiences. Since a single moment of brand disappointment was shown to result in 47% of consumers giving up on a brand altogether, it’s critical that marketers create content that’ll resonate with their target audience.

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YouTube Advertising Statistics

Did you know that YouTube has over 2 billion monthly users? That’s more than a quarter of the world’s population! Every day, those users watch over 500 million hours of video content. Clearly, YouTube is an expanding platform with a lot of potential for businesses and advertisers. Below are some telling YouTube stats that show just how effective video advertising can be.

While people are spending less and less time in front of a TV, they’re watching more YouTube than ever before.

(Think With Google)

As the second-most-visited site on the internet and the main platform for Google video ads, YouTube has experienced spectacular growth. In 2015 alone, 18-to49-year-olds spent 4% less time watching TV and 74% more time watching content on YouTube.

(Think With Google)

YouTube has proved to be a remarkably important web advertising tool for consumers who seek to better inform themselves before choosing a product to spend their money on. With more than 2 billion monthly users and a huge number of content creators, there is always an expert opinion to be found on any product or service worth buying.

Over 60% of YouTube watch time comes from viewers on mobile devices.

(Statista)

According to 2021 Statista research, smartphones are a major entry point for internet access in many markets across the world and have also become the most popular device for watching video content. Almost a quarter of the world’s population will watch a video on a phone this year.

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Paid YouTube mobile ads receive viewer attention 83% of the time.

(Ipsos)

This is one of the most startling online advertisements vs. traditional advertising statistics, seeing that TV ads only get attention 45% of the time. Television ads simply last too long, and TV watchers regularly check their phones during breaks in sports games and other televised events.

Since 2016, twice as many small and medium-sized businesses have started advertising on YouTube.

(YouTube)

Given that YouTube’s sophisticated advertising tools can successfully analyze your target audience and reach the most valuable potential customers, it’s no surprise that the number of small and medium-sized businesses creating online ads for YouTube is rising steadily.

89% of shoppers trust YouTube creators’ product recommendations.

(Think With Google)

In the digital age, customers are increasingly using video content to inform themselves before making purchases. This trend of researching other people’s opinions and experiences gives good products exposure and helps increase revenues.

The social media ecosystem is becoming increasingly complex, offering much more than a convenient way to connect with friends and family. Using social media platforms for marketing purposes can be extremely effective, but only if you employ the right strategy. That’s why in this section, we’re bringing you the latest social media advertising stats that’ll assist you in making better-informed advertising moves.

(DataReportal)

Social media platforms have proved to be a potent market for advertisers. The steady increase in the number of users in 2021 indicates that the peak of investment in social media is still to come.

In 2020, 34% of digital consumers used social networks to research new brands or products.

(Business 2 Community)

With the astronomical rise of the “Stories” feature on Instagram and similar social media networks, advertising online has never had a bigger reach than it does today.

The average engagement rate of Instagram business account posts in 2021 was 0.83%.

(HootSuite)

Engagement rates are a key metric for any social media platform. They show how popular a post is and can help you get more followers, boost your reach, and grow your business.

90% of users follow at least one business on Instagram, while more than 200 million people visit at least one business profile every day.

(Hootsuite)

Interestingly, about two-thirds of these visits come from people who don’t already follow the profile. This shows that investing in Instagram advertising has huge potential for attracting new customers.

(Ambassador)

Social media can be a great tool for increasing brand engagement and attracting new customers. One of the best ways to achieve this is to offer outstanding customer service via your social platforms. A good reputation among users and their word-of-mouth recommendations will help you lower your internet advertising costs, allowing you to invest the money you save into other things.

(Smart Insights)

As far as advertising stats go, this is a real punch in the guts. It can be easy to think you’re doing a good job from inside your office, but it’s your customers’ opinions that really matter. Don’t overestimate the quality of your customer service, and most importantly, don’t ignore what your customers are telling you.

In 2019, Facebook had over 90 million pages for small and medium-sized businesses.

(Meta)

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This is one of the more impressive Facebook advertising facts. The number of businesses that advertise on the platform reached 10 million in the third quarter of 2020.

(eMarketer)

Facebook (including Instagram) received nearly 87% of US social media video ad spending in 2018. That same amount translates to one-quarter of all US video ad spending. It’s a crowded market, but as video ads grow, Facebook continues to be a popular channel.

The average engagement rate for Facebook video posts in 2020 was 6.09%.

(Hootsuite)

This shows that videos are by far the most engaging posts on Facebook. Video content engagement has been rising, while engagement with original and stock photo content, link posts, and status posts are on the decline.

(Hootsuite)

This spending is predicted to grow 17% in 2022, reaching $134 billion, making social media platforms even more powerful when it comes to reaching new customers across the world.

(Statista)

Social media has taken over the world, and marketing investment in these platforms has increased rapidly. In 2022, social media advertising spending will grow 27.9% on mobile and 21.7% on desktop compared to 2021.

77% of Twitter users appreciate a brand more when it responds to their tweets.

(Twitter)

It’s also worth noting that customers on Twitter want brands to respond to their tweets sooner. At present, it takes about 10 hours on average for businesses to respond to tweets. Customers, however, expect a response within four hours.

TV Advertising Statistics

Although social media marketing is on the rise, that doesn’t mean TV advertising is dying out. On the contrary, it’s still very much alive and kicking. The reason behind its continuing popularity is simple – it works.

Investing in TV can increase advertising effectiveness by 40%.

(Thinkbox)

Whether in the short or long term, television still delivers a great bang for your advertising buck. It’s one of the lowest-risk methods of investing in advertisement, with a high likelihood of profit return: 70% between three and six months, and 86% over three years.

TV advertising spending in the US is predicted to reach $68.35 billion in 2022.

(Statista)

TV remains the best form of advertising for cashed-up marketers willing to spend large amounts on ad campaigns for mass audiences. However, as those audiences shift to digital media and advertisers pursue more multichannel campaigns, it’s getting tougher to make TV work for your business. That’s why it’s unlikely that TV advertising spending in the next five years will exceed prepandemic levels of financing.

(MarketingCharts)

The amount of time 18-to34-year-olds spent watching traditional TV – both live and time-shifted – in Q3 2020 dropped 23.4% from 2019. Younger people are watching less and less television, which is bound to have a negative impact on TV advertising effectiveness.

The average adult in the US spends five hours and 24 minutes per day watching videos.

(MarketingCharts)

Television remains one of the best media for marketers to use product placement and other subtle advertising strategies. When you consider that people watch nearly five and a half hours of video per day, TV’s effectiveness makes sense.

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Mobile Advertising Statistics

Using mobile platforms for SMS marketing has proved to be very efficient. In recent years, marketers have turned to mobile to generate leads, increase sales, and improve customer engagement through banner advertisements on mobile websites and ads in downloaded apps and games.

Mobile searches for “best” have grown 80% between 2015 and 2017.

(Think With Google)

This is one of those digital advertising trends that shows how much consumers value search engines as a tool for helping them make smart purchases. People are turning to their phones for advice, however large or small their decision may be.

(Statista)

This information reflects the growing dominance of mobile devices compared to desktop computers, with up to 57.4% of total web traffic and over 50% of digital ad spend now taking place on mobile. The most attractive spaces for advertisers to place their ads were search results and social media platforms, as well as mobile games.

68% of companies have integrated mobile marketing into their overall marketing strategy.

(MakeaWebsiteHub)

Targeted advertising facts show just how profitable mobile marketing can be as part of a cohesive brand strategy. Now, 71% of marketers believe mobile marketing must be at the core of their business-development plans.

88% of consumers who search for a local business on their mobile call or visit that business within a day.

(Social Media Today)

This statistic shows the importance of making a good first impression on customers. What’s more, 18% of all local searches lead to a sale within 24 hours. It’s important to cater to your local clientele, as 72% of people who visit a physical shop choose one within five miles of their location.

In 2019, more than two-thirds of the total US digital advertising budget was dedicated to mobile devices.

(Hollywood Reporter, Statista)

With $120 billion spent on mobile marketing in 2020, the US is the leading mobile advertising market in the world. China comes in second, while the UK holds the third spot.

Email Marketing Statistics

Taking advantage of email marketing services has helped many small businesses reach their customers. According to the latest targeted advertising statistics, email is still one of the most effective channels for customer acquisition and retention.

UK email marketers reported an average return on investment of 4,200% in 2020: For every dollar invested, the average return was $42.

(Hubspot)

This astoundingly high return rate has to do with the low cost of implementing email campaigns, which is what makes this one of the most effective advertising solutions out there. It’s worth noting that since the arrival of the European Union’s General Data Protection Regulation in 2018, this figure has likely declined for businesses that serve customers in the EU.

Adding videos to your email can increase click rates by 300%, while interactive email content increases the rate of click-to-open by 73%.

(MTA)

This is one of those facts about advertising that you absolutely shouldn’t ignore. Spicing up your emails with animations, videos, and interactive content is becoming increasingly important in boosting customer engagement.

49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis.

(Statista)

It turns out your loyal customers do like to hear from you, and their preferred method of receiving business news is via email. If you take advantage of this, you can build brand loyalty through quality weekly content.

Around 33% of email marketers send emails on a weekly basis.

(DataBox)

Depending on your industry, sending out daily email marketing campaigns may not always be a bad thing. Research shows that 13% of businesses send emails every day, while 26% send them several times per month.

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99% of consumers check their email daily.

(Optinmonster)

People are much more likely to see an email from a business than they are to see a social media post. This is especially true when it comes to mobile devices, where a larger percentage of users still keep their email notifications turned on.

Final Words

TV and digital advertising statistics above show beyond doubt that this industry is in a state of rapid flux. As marketers adapt to technological advancements, a whole new world of possibilities has opened up. Advertising is more competitive than ever before, and you need to be on top of your game if you want your business to stand out from the crowd.

FAQs

How many advertisements is a person exposed to in a day 2022? ›

How many advertisements is a person exposed to in a day in 2022? According to marketing experts, the average person sees between 4,000 and 10,000 ads in a single day.

Which company spent the most on advertising in 2021? ›

In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.

What are the 4 leading factors of advertisement? ›

The 4 Key Ingredients To Effective Advertising
  • Focus On Attractive Design.
  • Convey A Clear Message.
  • Include An Explicit Call To Action.
  • Keep It On Brand.
5 Mar 2015

Did you know facts about advertising? ›

15 interesting facts about advertising you may have never heard...
  • There is no outdoor advertising in Sao Paulo. ...
  • The most expensive commercial was created by “Chanel”. ...
  • Pharmaceutical companies spend on the advertising much more money than on the researches.

How many ads do kids see a day? ›

A new study shows kids are exposed to 554 brands a day. If you feel like everywhere you look, you see marketing, you're unfortunately not wrong.

How many advertisements is a person exposed to in a day 2021? ›

Fast forward to 2021, and although there are no official figures, the average person is now estimated to encounter between 6,000 to 10,000 ads every single day.

What is the largest advertising? ›

WPP plc, headquartered in London, England, is the world's largest advertising company, and number one on our list. It is a multinational holding company working in communications, public relations, technology, commerce, and of course advertising.

Who is the largest advertiser in the world? ›

RankMarketer2020 total worldwide advertising spending
1Procter & Gamble Co.Estimated marketing spending. Year ended June 2021
2AmazonAdvertising and promotion spending
3L'OréalAdvertising and promotion spending
4Samsung Electronics Co.Advertising and sales promotion spending
23 more rows
14 Dec 2021

Which industry spends most on advertising? ›

In 2021, life and entertainment was the industry with the highest TV advertising spending in the United States, reaching 10.1 billion U.S. dollars.

What are the 5 elements of advertising? ›

5 Elements Of A Successful Ad
  • A Clearly Defined Target Audience. In order to create a successful ad, you need to know who you are speaking to, and ultimately, who you are selling to. ...
  • Value Proposition. ...
  • Quality Content and Design. ...
  • The Call-to-Action (CTA) ...
  • The Follow Up.
19 Apr 2022

What are the 5 features of an advertising? ›

5 Basic Features of Advertising
  • i. Paid form:
  • ii. Non-personal presentation:
  • iii. Sell or promote ideas, goods and services:
  • iv. Identified sponsor:
  • v. Inform and persuade:

What are the 5 parts of an advertisement? ›

Regardless of where you place your advertisement, successful ads contain five major parts.
  • A Catchy Headline. The headline is a major aspect of an advertisement. ...
  • An Effective Sub-headline. ...
  • Selling the Benefits. ...
  • Images and Packaging. ...
  • Call-to-action.

Did you know facts about digital marketing 2022? ›

In-demand Digital Marketing Skills
  • About 49% of your customer e-mails are opened on mobile devices. ...
  • Around 74% of marketers believe that e-mail marketing leads to an increase in customer engagement.
  • Custom-made e-mails have a 6x higher transaction rate and, therefore, need to be used more often.

What is the evolution of advertising? ›

The first advertising evolution can be considered the same; the commercials released on television screens. People started watching television more and more. Advertising companies started introducing new characters and celebrities to promote the product. Here, the basic objective for them was to sell the product.

Why is advertising so important? ›

Advertising helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.

How many ads is a person exposed to in a day? ›

Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.

Where do kids see most ads? ›

More US children encounter ads on YouTube than on any other platform.

Do advertisers target children? ›

The advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages through media such as television and the Internet. The average child is exposed to more than 40,000 TV commercials a year, according to studies.

How much advertising is on social media? ›

Ads on social media had worldwide revenue of $153 billion in 2021, and this number is expected to grow to over $252 billion in 2026.

How large is the advertising industry? ›

According to U.S. Census data, the advertising and public relations industry is on a steady growth path. At approximately 148.8 billion U.S. dollars, the industry reached a record high in 2020.

How many advertisements is a person exposed to in a day 2019? ›

Today, that number is even higher and the average person sees around 10,000 ads per day, though only a quarter of that or less will be relevant. Keeping in mind that 77% of average users will search for something on Google at least 3 times per day, that is a lot of ads we're exposed to.

How many ads are people exposed to daily? ›

Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.

How many ads do people see per day? ›

Back in 2007, market research firm Yankelovich ran a survey of 4,110 people and find out that an average person sees up to 5,000 adverts every day. Today, that number is even higher and the average person sees around 10,000 ads per day, though only a quarter of that or less will be relevant.

How much advertising do we see a day? ›

Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. As media channels emerge, so do new advertising opportunities. Today Americans (and most folks in modernized countries) are bombarded with advertisements.

How many commercials does the average person watch in a year? ›

Let's now consider how many commercials you watch during a year. That's 365 days when you're spending almost an hour and fifteen sitting through ads about cars you don't want to buy. That's almost 450 hours' worth of commercials. What could you do with that free time?

How many ads do we see in a lifetime? ›

The average American encounters 3,000 advertisements every day, and spends a total of two years watching TV commercials in their lifetime, Kilbourne said.

How much advertising is on social media? ›

Ads on social media had worldwide revenue of $153 billion in 2021, and this number is expected to grow to over $252 billion in 2026.

How large is the advertising industry? ›

According to U.S. Census data, the advertising and public relations industry is on a steady growth path. At approximately 148.8 billion U.S. dollars, the industry reached a record high in 2020.

Why there are so many advertisements now? ›

First, advertisements are the easiest way to reach customers to attract their attention to a particular brand or product. From that attractive information, customers will be able to choose an appropriate one. Second, it also plays a crucial role in the marketing strategy that the company apply to attract customers.

How much money do advertisers spend on advertising? ›

It was calculated that the total advertising expenditure in North America in 2021 amounted to about 297.5 billion U.S. dollars.
...
Advertising spending in North America from 2000 to 2024 (in million U.S. dollars)
CharacteristicSpending in million U.S. dollars
--
12 more rows

How many times does someone need to see an ad before they buy 2021? ›

The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service. It's a marketing maxim developed by the movie industry in the 1930s.

Why are there so many ads on websites? ›

Most online ads exist to generate website revenue that pays for web hosting, compensation for the writers and developers, and other expenses. These ads are making it possible for the sites you visit to stay in business, but that doesn't mean they're welcome.

How many advertisements are we exposed to on average each day quizlet? ›

Terms in this set (10) The US absorbs almost half of the world's advertising expenditures. 247--5,000 # of ads the average person is exposed to per day.

How many fast food advertisements are we exposed to daily? ›

Key findings

Preschoolers, children, and teens viewed on average 2.1 to 2.3 fast-food TV ads per day in 2019. The majority of ads promoted regular menu items and the restaurant in general.

Who watches more TV males or females? ›

Overall, women spent an average of 2.69 hours per day watching television in 2021, up from 2.64 hours in 2019. Men watched more TV on average than women, increasing their average daily viewing time slightly to 3.04 hours.
...
CharacteristicMenWomen
---
11 more rows

What age group watches the most TV? ›

According to the results of a survey held in the United States in January 2020, 55 percent of adults aged between 55 and 64 years watched or streamed TV shows every day, making respondents within this age bracket the most likely to do so.

What is the most popular time to watch TV? ›

The data shows that 88 percent of surveyed people in the U.S. watched television in the evening, whereas the least popular time for TV viewing was between midnight and 6am.

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