One of the biggest problems marketers face when they get started with Inbound Marketing is website traffic. The competition for traffic has increased dramatically with the rise of internet marketing and it takes time to build a steady flow of website visitors. Getting website traffic, however, isn’t nearly as difficult as it seems at first -- and there are virtually unlimited ways to do it (though some work better than others.)
One of the biggest problems marketers face when they get started with Inbound Marketing is website traffic.
The competition for traffic has increased dramatically with the rise of internet marketing and it takes time to build a steady flow of website visitors.
Getting website traffic, however, isn’t nearly as difficult as it seems at first -- and there are virtually unlimited ways to do it (though some work better than others.)
In this chapter, we’re going to show you 25 lead generation tactics that are proven to drive high-quality prospects into your sales funnel. These are the actual tactics that successful businesses across all industries are using to get more prospects on their website right now.
1. Target Long-Tail Keywords
Long-tail keywords are specific phrases or niche keywords within your industry. Although they don’t have as high of a search volume, you can actually get more traffic from long-tail keywords because they’re less competitive.
Major keywords like “IT” or “Inbound Marketing” take a long time to rank highly for, but you can quickly pop up in search engines for long-tail keywords. Plus, long-tail keywords typically correlate with prospects who are ready to buy right now.
For example, people who search “IT consulting firm in Austin” are further along the purchasing cycle than those who search “IT consulting.”
Related resource: The Power of Specificity: How to Rank Higher Using Long-Tail Keywords
2. Write Irresistible Headlines
Headlines can make or break the success of your content. A great headline compels people to click your links on social media and also makes your content more likely to get discovered on search engines.
Media outlets such as BuzzFeed and Upworthy have built their businesses on catchy headlines. However, the caveat is that your content needs to actually be good. If your content is nothing more than click-bait, it will only backfire in the long-run.
Related resource: 5 Irresistible Headline Writing Strategies to Live and Breathe By
3. Include Internal Links in Your Blog Posts
Every blog post you publish should include links to other relevant posts on your website. This tactic improves your SEO, making your content more likely to get discovered on Google.
Linking to relevant content also makes it easier for your visitors to find more content of yours that they might enjoy, pushing them down the sales funnel.
4. Start Guest Blogging
Guest blogging is great for SEO, driving traffic, and connecting with people in your niche. Industry blogs have highly-targeted audiences with high levels of engagement are a very effective platforms to expand your reach.
Related resource: Guest Blogging: 4 Ways to Make Your Outreach Emails Irresistible
5. Become a Contributor to a Major Website
Savvy marketers create content for industry blogs and major websites like Forbes, Huffington Post, etc. While major websites might lack the specific targeting of a popular niche blog, they give your brand mass exposure and align your brand with an already trusted name. This increases your credibility and also gives your website a big SEO boost, in turn helping your search rank.
Related resource: Guest-Blogging: How to Become a Contributor to Major Publications
6. Post More Frequently
Your posting frequency has a big impact on the amount of traffic your website gets. Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%.
However, more isn’t always better. Pick a frequency that you can stick to without seeing a decrease in quality of your blog posts or decrease in your metrics.
Here at IMPACT, for example, we actually found that blogging 3 times a day (up from 2) did nothing to improve our monthly numbers. With two articles a day, we saw our overall blog traffic increasing month after month, but when we switched to 3, it plateaued, so we scaled back down.
7. Post Content to LinkedIn
LinkedIn has always been the go-to B2B social media network, but originally it wasn’t a great source of traffic for marketers. That has long changed.
One of the reasons LinkedIn has become a great traffic source is LinkedIn Pulse – LinkedIn’s long-form publishing platform. Not only will publishing content on LinkedIn build your credibility and image as an expert, it can be used to drive traffic back to your website.
Related resource: 6 Tips for Acing Your LinkedIn Pulse Publishing
8. Create YouTube Videos
YouTube drives the most engaged traffic out of all social media networks, with an average of 2.99 pages per visit, so needless to say, every brand needs to be taking advantage of it. YouTube videos also dominate organic search (especially since it’s owned by Google) and improve your SEO.
9. Answer Questions
Q&A websites like Yahoo! Answers and Quora are great sources of targeted traffic. When your buyer persona asks Google a specific question, they’re more likely to end up on a website like Yahoo! Answers because of how strong their SEO is.
While you can (and should) compete with them by creating an FAQ page on your website and creating blog posts to answer questions, it helps to go meet your personas half way by establishing your presence on these websites as well.
10. Respond to Blog Comments
The rules of SEO are constantly evolving, but one of the big things Google is adamant about is engagement and blog comments are a strong indicator of engagement.
By responding to comments on your blog you build relationships with your readers and encourage more people to comment.
Comments build community and that community can bring a great deal of traffic.
11. Tag Influencers in Your Tweets
Whenever you mention an influencer in your content, let them know by tagging them in a tweet promoting the post. This catches that influencer’s attention and can help start a relationship.
If they like the content they will (hopefully) share it with their audience, giving you an immediate spike in traffic.
12. Paid Search
Although there are many ways to get free traffic, it doesn’t mean you shouldn’t be paying for traffic, as well. In fact, when your website is converting well, paid traffic pays for itself. Google Adwords (or other paid search) is arguably the quickest way to get purchase-ready prospects on your website today.
Learn more: How to Get a Better Marketing ROI with Google Adwords [Infographic]
13. Facebook Advertising
Currently, Facebook has the most cost-effective advertising platform in the world.
Part of the reason is that Facebook is the largest social media network and, unlike most social media networks, people from all demographics are active on Facebook.
Every business, yes even B2B brands, should at least test Facebook ads before ignoring them altogether.
Learn more: 7 Inspiring B2B Facebook Ad Examples
14. Create Evergreen Content
Extremely valuable, long-form, comprehensive blog posts generate more lifetime traffic than regular blog posts because they stand the test of time. They also rank higher in Google.
The best long-term traffic strategy is creating content people can’t ignore.
Learn more: The Best Content Marketing Strategies Your Company is Still Ignoring
15. Prioritize Email Marketing
It’s so easy to get caught up in bringing new people to your website that you forget about your current subscribers.
While you don’t want to annoy your blog subscribers by emailing them daily, you do want to keep them up-to-date – after all, your blog subscribers are more likely to purchase from you than people on social media.
Learn more: 5 Actionable Tips for Email Marketing Beginners (And Experts)
16. Start a Facebook Group
Niche-specific Facebook Groups can be powerful traffic sources and are extremely easy to set up, but they also require a lot of time to manage. The other downside is that you’re building a community that you technically don’t own or control -- Facebook does.
Learn more: How to Use Facebook Groups to Get More Traffic and Traction for Your Blog
17. Start a Forum
Like starting a Facebook Group, creating a forum is similar requires a lot of time. Unlike social media communities, however, a forum can live on your website.
In this scenario, not only do you own the forum, but your website also reaps the SEO benefits of all the long-tail keywords used throughout the platform. Just think about how often a Google search takes you to a forum. Wouldn’t it be nice if your brand owned one of those forums?
18. Submit Your Content reddit
Getting to the first page of reddit can turn one little blog post into a viral monster overnight. However, you don’t have to make it to the coveted first page to get traffic from reddit.
The key is being an active contributor in various subreddit communities and making a point to not spam them. Redditors are very perceptive to marketing tactics and won’t give you much traction unless you’re there to provide value.
19. Build Connections in Your Niche
I know this sounds cliché, but building relationships with other people in your niche will often result in organic inbound links and referral traffic to your site. Yet despite the fact that nearly ALL of the top marketers do this, the majority of marketers don’t.
20. Ask an Influencer to Guest Post on Your Site
Guest-blogging is a two-way street. Generally speaking, you will get more traffic by guest blogging on other websites, but you can also generate traffic by getting influencers to submit a guest post on your site because they will likely share it with their audience.
This is one of the many benefits of building relationships in your niche! (Hint hint.)
21. Interview Influencers in Your Niche
If you’d like to leverage your relationships with influencers to increase traffic and don’t want to pitch them to do a guest post, offer to interview them instead. It much easier for them to say “yes” and you essentially get the same benefits as you would from them publishing a guest post.
22. Host Webinars
Webinars are great for increasing traffic, and especially powerful for lead generation.
The major advantage of a webinar is the video format, which is most engaging. Plus, you can always record the webinar and repurpose it into future content or turn it into a lead magnet.
In general, you should already have a small audience established before doing a webinar so you aren’t talking to crickets. Be sure to announce your webinar to your email list in advance and give them a reminder on the day of the webinar.
23. Add Social Sharing Buttons to Your Website
Social media drives a lot of traffic and social sharing is the modern word-of-mouth marketing that brands crave.
Social sharing buttons make it as easy as possible for your readers to share your content with their followers on the social media network of their choice.
Social buttons are built into most new website themes, but there are also plenty of free (and paid) plugins that you can install and configure quickly.
24. Make Sure Your Site is Responsive
Having a responsive website is a requirement now. It won’t give you a boost in traffic, but a non-responsive site will limit the amount of traffic your website receives.
Not only are most web visitors on mobile and less likely to spend time on a non-responsive site, but Google also ranks non-responsive websites lower in their search rankings.
Read this blog post from Google to learn more.
25. Make Sure Your Site is Fast
Slow websites send visitors away in a hurry. Loyal blog subscribers will put up with your website’s slow load times, but new visitors typically don’t.
You have to remember that all website visitors don’t have access to the fastest internet. A couple of seconds in loading time for you could be 30 seconds for your prospect.
Search engines also take site speed into consideration as one of their ranking factors, but a slow site won’t significantly hurt your rankings.
Related resource:10 Ways to Speed Up Your Website – and Improve Conversion by 7%
Mastering Your Lead Magnet
The content above was an excerpt of our new guide, "The Inbound Customer Value Optimization System (Using HubSpot)." To learn about creating your lead magnetand the rest of the Customer Value Optimization System, get your free copy of the full guide by filling out the form below.
Which are the most effective lead generation sources in 2019? ›
According to MarketingCharts.com, research reports, video content, social media content, webinars, blogs posts, case studies, and infographics are the highest converting types of content.What are some good strategies for quality lead generation? ›
- Simplify lead generation website.
- Use sales intelligence.
- Analyze your competitors.
- Redefine sales funnel.
- Combine organic and paid lead gen.
- Retarget your lead generation campaigns.
- Branch out to other advertising platforms.
The 4 L's: A lead generation marketing strategy. If you're trying to combine various lead generation tactics into a comprehensive strategy, you can start with 4 Ls: lead capture, landing pages, lead magnets and lead scoring.What is the biggest source of lead generation? ›
- Email marketing. Email is the best lead source for marketing. ...
- SEO. Optimising your website for organic search can be a very valuable lead generation source. ...
- Paid ads. ...
- Social media. ...
- Referrals. ...
- Content. ...
So, there we go, the three best lead generation methods: search engines, content marketing, and of course, social media.What are the three lead generation tools? ›
- Inbound lead gen tools: Helps to drive leads to your website.
- Outbound lead gen tools: Helps find and message leads via email, calls, social media, etc.).
- On-page lead gen tools: Helps capture leads via your website (lead capture forms).
The 7 Ps of Marketing
Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.
The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.What are the 4 target marketing strategies? ›
- Mass marketing (undifferentiated marketing)
- Segmented marketing (differentiated marketing)
- Concentrated marketing (niche marketing)
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers. It doesn't matter what kind of website you run and what kind of leads you want. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
What is a lead generation funnel? ›
This is a systematic approach to generating leads, otherwise known as potential customers. You can imagine it as literally a funnel. All the leads go into the top. Then, you guide them through the stages of the funnel. Ultimately, your target audience will come to the end of the funnel when they are ready to buy.What are the trending branding techniques? ›
- Brand Interaction on Social media. ...
- Getting personal. ...
- Consumers crave entertainment and actionable solutions to social issues (social responsibility) ...
- Brand Images will be a valuable tool. ...
- Mobile Optimization. ...
- Depletion of cookies.
The lead generation playbook gives you a plan to make it happen. From podcasts to social media, paid search to your email newsletter, you'll get a guide for how to use each tactic and when.What is 4c and 4p? ›
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.What are the six major job lead sources? ›
- Email marketing (email campaigns)
- Organic search (lead sources from the search engine results page/ SERP)
- Paid ads (PPC, display ads)
- Social media.
- Direct mail.
- Referrals or word-of-mouth.
- Gated/ premium content offers.
- Blog articles.
- Create an interactive tool.
- Offer a free trial or freemium version of your product.
- Publish original data and industry reports.
- Create an online course.
- Go after highly relevant long-tail keywords.
- Use a quiz as a lead magnet.
A lead source is the channel through which a lead initially discovers your company. Lead sources include social media, search engines, referrals, events and advertisements. To best manage your lead sources, use CRM software, granular information, UTM parameters and other solutions.How can I generate leads fast? ›
- Facebook Ads. Facebook ads are one of the best ways to drive leads. ...
- Personalized email marketing. ...
- Discounts and coupons. ...
- High-value content. ...
- Referral Partnerships.
- 1) Research Your Target Market. ...
- 2) Create Engaging Content. ...
- 3) Promote Content Across Your Business Channels. ...
- 4) Nurture Existing Leads. ...
- 5) Score Leads. ...
- 6) Pass Leads to Your Sales Team. ...
- 7) Evaluate Your Lead Generation Process.
Accordingly, lead generation—often shortened to “lead gen”—is simply the process of filling your sales funnel with people who are interested in your business. Anything that gets someone to give you permission to contact them or remarket to them is a lead generation tactic.
What are lead gen activities? ›
Lead generation is a marketing activity that results in acquiring information useful for building a list of potential clients. Today, the key channels for lead gen can be divided into two: online and offline. Some examples of online lead generation marketing channels would include your blog and website, ads and SEO.How do I generate leads automatically? ›
How do you generate leads automatically? There are different ways to automate lead generation. Chat boxes, cold email campaigns, personalized blog post recommendations, and website use notifications, for example. They're all automated to save you time, while still producing valuable lead data.What are the 7 new tools of quality management? ›
- Affinity Diagram [KJ method]
- Interrelationship diagram.
- Tree diagram.
- Prioritization matrix.
- Matrix diagram or quality table.
- Process decision program chart.
- Activity network diagram.
- Step 1: Management Commitment. ...
- Step 2: Quality Improvement Team. ...
- Step 3: Quality Measurement. ...
- Step 4: Cost of Quality Evaluation. ...
- Step 5: Quality Awareness. ...
- Step 6: Corrective Action. ...
- Step 7: Plan for Zero Defects Program. ...
- Step 8: Supervisor Training.
7 key quality management principles—customer focus, leadership, engagement of people, process approach, improvement, evidence-based decision making and relationship management.What are the 5 C's of marketing? ›
The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.What are the 4 C's of marketing management? ›
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).What are the 7 C's of marketing? ›
In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.What are the five 5 selling strategies? ›
- Define your buyer.
- Tell a story.
- Target a niche market.
- Sell your brand.
- Focus on internal growth.
A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.
What are the 3 brand strategies? ›
The three brand strategies commonly used amongst large firms for deciding which products will contribute to which brand names are Multi-product Branding, Multi-branding, and Private Branding.How many types of lead generation are there? ›
The lead generation typically falls into two main categories: Outbound lead generation which generally include direct mail, advertising, cold calling and email marketing. Outbound lead generation includes blogging,SEO, social media, PPC.How do you generate leads for direct selling? ›
- Look out for leads on social media - The best place to be! ...
- Build your email list and run compelling email campaigns. ...
- Design beautiful website landing pages. ...
- Predictive lead scoring - The next big move in your lead generation journey. ...
- Chat your way through to your customers.
Lead generation is the process of getting people interested in your business and gradually moving them through a pipeline to become paying customers. Some people still have a perception of lead generation as big email blasts and pushy salespeople.What are the 4 major phases of funnel marketing? ›
The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight. Each stage serves a specific purpose in the customer's journey, as should the content presented to the customer in those stages.What is a 3 step funnel? ›
3 stages funnel showing awareness intent evaluation purchase.What is the most successful marketing strategy? ›
If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.Which is the best platform to generate leads? ›
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers. It doesn't matter what kind of website you run and what kind of leads you want. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.What is the most efficient source? ›
Often ranked as one of the most efficient energy sources, wind energy is harnessed all over the world. Of course, some spots are known as being windier than others, and companies typically make use of these spots by building wind farms filled with turbines there.What is the best source of power generation? ›
Nuclear Has The Highest Capacity Factor
As you can see, nuclear energy has by far the highest capacity facto r of any other energy source.
What is effective lead generation? ›
Accordingly, lead generation—often shortened to “lead gen”—is simply the process of filling your sales funnel with people who are interested in your business. Anything that gets someone to give you permission to contact them or remarket to them is a lead generation tactic.What tools are used to find leads? ›
- LeadPages. Having a way to capture leads on your website is easier with tools like LeadPages. ...
- OptinMonster. ...
- Hello Bar. ...
- LinkedIn Sales Navigator. ...
- Qualaroo. ...
- Everwebinar. ...
- HubSpot. ...
Wind comes out on top by a wide margin over all the other sources. It is followed in order by geothermal, hydro, nuclear and solar.What are the 5 most renewable energy sources? ›
- Solar energy from the sun.
- Geothermal energy from heat inside the earth.
- Wind energy.
- Biomass from plants.
- Hydropower from flowing water.
C-DAC PARAM Supercomputer among the Most Power Efficient Systems of the World.What are the 4 different types of power sources? ›
Primary energy sources take many forms, including nuclear energy, fossil energy -- like oil, coal and natural gas -- and renewable sources like wind, solar, geothermal and hydropower.What is the fastest growing power source? ›
Renewable energy is the fastest-growing energy source globally and in the United States.What are the 5 types of leads? ›
- Summary Lead. A summary lead is the most common and traditional lead in journalism. ...
- Single-Item Lead. This lead focuses on just one or two elements of a summary lead. ...
- Delayed Identification Lead. ...
- Creative Lead. ...
- Short Sentence Lead. ...
- Analogy Lead.
The lead generation typically falls into two main categories: Outbound lead generation which generally include direct mail, advertising, cold calling and email marketing. Outbound lead generation includes blogging,SEO, social media, PPC.